The Value of a Smile
The value of a smile is priceless, as revealed by a visit to the orthodontist. It’s a story which reminds us that focusing on client outcomes is what brings smiles to their faces.
The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.
John Ray: [00:00:00] Hello. I’m John Ray on The Price and Value Journey. The value of a smile. The best thing that’s happened to orthodontics in the last several years, I think, is technology which allows the practitioner to give their patient a picture of what their own teeth will look like when the treatment is finished. This technology puts the patient focus not only on the tangible outcome, which is what clients are interested in, but what that outcome will feel like, which is entirely intangible.
John Ray: [00:00:35] I remember vividly when my son as a teenager was sitting in the chair at the orthodontist’s office absorbing the news of how long those braces would be on his teeth. But then, he saw a photo of what his teeth were going to look like once the braces came off. At that point, there was no turning back. He had no hesitation. Not only was the sale made, but if I had been asked, I would have probably been open to accepting a price increase right there on the spot because of the joy I saw in my son’s face.
John Ray: [00:01:13] Are you giving prospects a picture of what their life will look like as you implement their recommendations? Are you having conversations with your clients which remind them in a nice way what a mess they were in before you intervened? Or what junk they don’t have to deal with now because of their engagement with you? Visions of pleasing outcomes bring client smiles, and they also bring better pricing for your work.
John Ray: [00:01:43] I’m John Ray on The Price and Value Journey. News for 2023, I have a book coming out called The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using the Generosity Mindset. If you’d like to sign up to receive updates on when the book is released, you can go to pricevaluejourney.com. When you follow that link, you’ll also find information on this podcast, which is also available on all the major podcast apps. If you’d like to email me directly, feel free to do so, firstname.lastname@example.org. Thank you for joining me.
About The Price and Value Journey
The title of this show describes the journey all professional services providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing which reflects the value we deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line as well as the mindset you bring to your business.
The show is produced by the North Fulton studio of Business RadioX® and can be found on all the major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include advising solopreneur and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their “grey matter,” such as attorneys, CPAs, accountants and bookkeepers, consultants, marketing professionals, and other professional services practitioners.
In his other business, John is a Studio Owner, Producer, and Show Host with Business RadioX®, and works with business owners who want to do their own podcast. As a veteran B2B services provider, John’s special sauce is coaching B2B professionals to use a podcast to build relationships in a non-salesy way which translate into revenue.
John is the host of North Fulton Business Radio, Minneapolis-St. Paul Business Radio, Alpharetta Tech Talk, and Business Leaders Radio. house shows which feature a wide range of business leaders and companies. John has hosted and/or produced over 1,700 podcast episodes.
Coming in 2023: A New Book!
John’s working on a book that will be released in 2023: The Price and Value Journey: Raise Your Confidence, Your Value, and Your Prices to Grow Your Business Using The Generosity Mindset. The book covers topics like value and adopting a mindset of value, pricing your services more effectively, proposals, and essential elements of growing your business. For more information or to sign up to receive updates on the book release, go to pricevaluejourney.com.