The Value of Operational Efficiency, with Dennis Jackson, WorX Solutions (The Price and Value Journey, Episode 124)
In this episode of The Price and Value Journey, host John Ray interviews Dennis Jackson, founder of WorX Solutions. Dennis shares his experience transitioning from the corporate world to starting his own business, focused on helping small and mid-sized companies optimize operations and workflows. They delve into the importance of understanding client needs, the shift from hourly to value-based pricing, and tips for entrepreneurs such as networking, the significance of having an accountant, and setting up strong partnerships. Dennis also discusses his podcast, WFH with Two Guys, which explores remote work and business ownership. Throughout the conversation, Dennis emphasizes the value of building relationships, the challenges of operational inefficiency, and the critical mindset adjustments necessary for successful entrepreneurship.
The Price and Value Journey is presented by John Ray and produced by the North Fulton affiliate of Business RadioX®.
Dennis Jackson, Founder, WorX Solutions
Dennis Jackson is the Managing Partner and founder of WorX Solutions, an IT services and consulting company based in Hendersonville, Tennessee. He established the company in 2011 with a focus on bridging operational gaps for small to midsize businesses.
WorX Solutions offers solutions such as workflow automation, data management, CRM creation, and custom software development. They strive to help clients save time and money by streamlining tasks, improving communication, and providing real-time data and project tracking.
Prior to founding WorX Solutions, Dennis’s career spanned gained experience in utility management and financial modeling. He holds a Master’s degree in Engineering Management from Cornell University and a Bachelor’s degree in Civil Engineering from Lafayette College.
Dennis is also the co-host, along with Benny Carreon, of the WFH with Two Guys podcast.
Topics Discussed in this Episode
00:00 Introduction and Guest Overview
02:05 Dennis Jackson’s Background and WorX Solutions
04:33 Challenges and Solutions for Small Businesses
11:00 The Importance of Networking and Relationships
20:13 Starting a Business: Lessons and Advice
23:28 Navigating Entrepreneurship and Networking Strategies
28:43 Introduction to Operational Efficiency
28:52 Communicating Value in Business
29:49 Impact of Efficiency on Costs and ROI
33:15 Client Success Stories
36:02 Building Strong Client Relationships
39:50 Transitioning to Value-Based Pricing
42:20 Challenges and Strategies in Pricing
45:15 Podcast Journey and Insights
51:02 Lessons Learned from Podcasting
54:17 Conclusion and Contact Information
About The Price and Value Journey Podcast
The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value you offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value you deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.
The show is hosted and produced by John Ray and North Fulton Business Radio, LLC, an affiliate of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
In his other business, John is a podcast show host, strategist, and the owner of North Fulton Business Radio, LLC, an affiliate of Business RadioX®. John and his team work with B2B professionals to create and conduct their podcast using The Generosity Mindset® Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 850 shows and having featured over 1,300 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
