Trademark and Intellectual Property Protection for Service Providers, with Trademark Attorney Katie Moore, Katherine Moore Law LLC (The Price and Value Journey, Episode 109)
In this episode of The Price and Value Journey, host John Ray discusses the importance and process of protecting intellectual property with trademark attorney Katie Moore from Katherine Moore Law LLC. They cover the distinctions and value of trademarks and copyrights and emphasize the significance of protecting intellectual property for service providers. Katie explains the steps involved in obtaining a trademark, from initial consultations to federal applications, and addresses common misconceptions about protectable intellectual property. She also highlights the business and legal returns of investing in trademark protection and provides practical advice on using and maintaining trademarks effectively. Additionally, John shares insights from his own experience of trademarking “The Generosity Mindset,” offering a real-world example of the considerations and benefits involved.
The Price and Value Journey is presented by John Ray and produced by the North Fulton studio of Business RadioX®.
Katie Moore, Founder, Katherine Moore Law, LLC
Katie Moore is the founder and principal attorney of Katherine Moore Law, LLC, a business law firm specializing in trademark and intellectual property matters. With a focus on helping business owners protect and grow their enterprises, Katie expertly guides clients through legal requirements and practices related to intellectual property.
As a trademark attorney, Katie assists clients in safeguarding their brand identities and creative assets. Her services include trademark searches, applications, and enforcement, as well as other aspects of intellectual property protection. Katie’s passion lies in empowering businesses to establish and maintain strong legal foundations for their brands and innovations.
Katie’s approach to law is characterized by her dedication to providing personalized attention and tailored solutions to each client’s unique needs.
Topics Discussed in this Interview
00:00 Introduction and Book Announcement
00:15 Engaging a Trademark Attorney
01:26 Meet Katie Moore: Trademark Attorney
02:53 Understanding Trademarks for Service Providers
04:36 The Generosity Mindset: A Case Study
07:43 Trademark Application Process
08:52 Legal and Business Considerations
10:08 Classes and Categories in Trademarking
11:25 Intent to Use and Timing
22:22 Intellectual Property Types
31:47 Protecting Your Trademark
33:54 Conclusion and Contact Information
About The Price and Value Journey
The title of this show describes the journey all professional service providers are on: building a services practice by seeking to convince the world of the value we offer, helping clients achieve the outcomes they desire, and trying to do all that at pricing that reflects the value we deliver.
If you feel like you’re working too hard for too little money in your solo or small firm practice, this show is for you. Even if you’re reasonably happy with your practice, you’ll hear ways to improve both your bottom line and the mindset you bring to your business.
The show is hosted and produced by John Ray and the North Fulton studio of Business RadioX®. The show can also be found on all the major podcast apps. The complete show archive is here.
John Ray, Host of The Price and Value Journey
John Ray is the host of The Price and Value Journey.
John owns Ray Business Advisors, a business advisory practice. John’s services include business coaching and advisory work, as well as advising solopreneurs and small professional services firms on their pricing. John is passionate about the power of pricing for business owners, as changing pricing is the fastest way to change the profitability of a business. His clients are professionals who are selling their expertise, such as attorneys, CPAs, accountants and bookkeepers, consultants, coaches, marketing professionals, and other professional services practitioners.
In his other business, John is a Show Host and Producer and owns the North Fulton (Georgia) studio of Business RadioX®. John and his team work with B2B professionals to create and conduct their own podcast using The Generosity Mindset™ Method: building and deepening relationships in a non-salesy way that translates into revenue for their business.
John is also the host of North Fulton Business Radio. With over 780 shows and having featured over 1,200 guests, North Fulton Business Radio is the longest-running podcast in the North Fulton area, covering business in its region like no one else.
John’s book, The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices
John is the #1 national best-selling author of The Generosity Mindset: A Journey to Business Success by Raising Your Confidence, Value, and Prices.
If you are a professional services provider, your goal is to do transformative work for clients you love working with and get paid commensurate with the value you deliver to those clients. While negative mindsets can inhibit your growth, adopting a different mindset, The Generosity Mindset™, can replace those self-limiting beliefs. The Generosity Mindset enables you to diagnose and communicate the value you deliver to clients and, in turn, more effectively price to receive a portion of that value.
Whether you’re a consultant, coach, marketing or branding professional, business advisor, attorney, CPA, or work in virtually any other professional services discipline, your content and technical expertise are not proprietary. What’s unique, though, is your experience and how you synthesize and deliver your knowledge. What’s special is your demeanor or the way you deal with your best-fit clients. What’s invaluable is how you deliver great value by guiding people through massive changes in their personal lives and in their businesses that bring them to a place they never thought possible.
The combination of all these elements is quite different for you compared to any other service provider in your industry. Therein lies your value, but it’s not the value you see. It’s the value your best-fit customers see in you.
If pricing your value feels uncomfortable or unfamiliar to you, this book will teach you why putting a price on the value your clients perceive and identify serves both them and you, and you’ll learn the factors involved in getting your price right.
The book is available at all major physical and online book retailers worldwide. Follow this link for further details.
