Anthonia Berry, Anthonia’s Strategy Academy, and Dr. Karl Haden, Academy for Advancing Leadership (ProfitSense with Bill McDermott, Episode 30)
On this episode of ProfitSense with Bill McDermott, Bill was joined by Anthonia Berry, owner of Anthonia’s Strategy Academy and Dr. Karl Haden, CEO of Academy of Advancing Leadership. Anthonia is a Legal Business Development Strategist and she discussed with Bill the importance of a business development strategy in the direction and success of a law firm or solo practicing attorney. Dr. Haden talked with Bill about value and character-driven leadership, the elements of that style of leadership, thoughts on how to avoid burnout, and much more. Bill concluded the episode discussing the need for business owners to become fluent in the language of business. ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.
Anthonia’s Strategy Academy
Anthonia Berry, Legal BD Strategist, Anthonia’s Strategy Academy
Anthonia Berry is a Cayman Islands native who moved to Atlanta in 2014. Prior to Anthonia’s move to Atlanta she completed her bachelor’s degree at Florida International University and later her master’s degree at Nova Southeastern University. After completing her studies, Anthonia returned to the Cayman Islands where she embarked on her career and entered the corporate world of Strategic Business Development and Marketing with two major international law firms.
Anthonia relocated to Atlanta in 2014 and continued her career journey with a major national law firm and brought success in their practice, just as she had done in the past. In her capacity she was responsible for advising C-Suite personnel on business practices to develop their business areas with the use of strategic business development tactics. These tactics allowed them to win new business and maintain existing business relationships. Anthonia also participated in crafting responses to complex requests for proposals and pitches resulting in substantial growth and KPI results.
Anthonia’s expertise in strategic business development afforded her 17 years of success in the industry where she was able to help C-Suite executives scale their businesses, secure multi-million-dollar contracts and open global offices across the globe; including offices in Europe, Asia and Latin America. After spending 16 years in the corporate space as an executive Anthonia founded anthoniaberry.com where she offers her signature program, the Strategy Academy, offered exclusively to Lawyers and Law Firms across the United States. The Strategy Academy allows Anthonia to take her clients on a systematic journey to determine their strategy for the vital areas of their business, while laying out specific objectives and goals for each area. This exclusive program provides a One-on-One session with Anthonia for each segment, self-help videos and guided plans to complete each segment of the program.
Anthonia also offers One-on-One strategic business development services to qualified lawyers and law firms once they have been deemed eligible for her One-on-One service offerings. This area of Anthonia’s business allows her to utilize her expertise to help lawyers and law firms craft a tailored strategy for a specific subject that needs to be addressed and dealt with immediately or within the short-term future.
Her expertise has resulted in Lawyers and Law Firms scaling their business to unimaginable levels in a systematic and strategy-based way.
Academy for Advancing Leadership (AAL)
Launched in 2005, the Academy for Advancing Leadership (AAL) is a consulting firm working primarily with institutions in health and higher education. With its home office in Atlanta and a national network of scholars, educational specialists, and consultants, AAL provides consulting, talent management, and professional development services to help leaders in business, not-for-profits, and academia pursue excellence, the application of new knowledge, the discovery of ideas, and the quest for lifelong learning.
Dr. Haden is President and CEO of AAL. Since AAL’s founding in 2005, Dr. Haden and AAL have worked with more than 200 U.S. and international higher education institutions, associations, and businesses through AAL’s professional development programs and consulting services.
Dr. Haden oversees ongoing leadership development initiatives for numerous organizations, as well as consulting projects in strategy, feasibility studies for new colleges and programs, improving senior team performance and other professional development.
Dr. Haden is not only an entrepreneur, he is a scholar. He has authored or coauthored more than 80 journal articles and monographs. He is the author, along with AAL Senior Fellow Rob Jenkins, of The 9 Virtues of Exceptional Leaders: Unlocking Your Leadership Potential (Deeds, 2015) and 31 Days with the Virtues (Deeds, 2020).
Dr. Haden is a Fellow (Hon.) of the American College of Dentists and a Fellow of the Center for the Study of the Great Ideas. In 2017, he was honored by the ADEAGies Foundation as recipient of the Gies Award for Achievement-Public or Private Partner. In 2019, he received the Professionalism and Ethics Award from the American College of Dentists.
He holds degrees in religious studies, humanities, and philosophy.
About ProfitSense and Your Host, Bill McDermott
ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community and their profession. The show is presented by McDermott Financial Solutions. McDermott Financial helps business owners improve cash flow and profitability, find financing, break through barriers to expansion and financially prepare to exit their business. The show archive can be found at profitsenseradio.com.
Bill McDermott is the Founder and CEO of McDermott Financial Solutions. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.
Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.