Amber Lawson, Aspire Construction & Design, Ken Madren, PermaTherm, and Sandford Birdsey, Birdsey Group (ProfitSense with Bill McDermott, Episode 27)
Discussing themes like a growth mindset, listening, quality, and urgency, these three ProfitSense guests highlighted key pieces of their firm’s success in conversations with host Bill McDermott. Amber Lawson, Principal at Aspire Construction & Design, shared her passion for providing one-stop services for her commercial real estate clients. Ken Madren, CEO of PermaTherm, shared his company’s focus on a growth mindset, keeping processes updated, and cultivating culture. Sandford Birdsey, CEO of The Birdsey Group, noted how critical it is that staff are aligned to the organization’s values, their operating principles of quality and urgency, and much more. ProfitSense with Bill McDermott is produced and broadcast by the North Fulton Studio of Business RadioX® in Alpharetta.
Amber Lawson, Principal, Aspire Construction & Design
Aspire Construction & Design uses a simple approach to construction. One team – builders, architects, and engineers – working together from start to finish in purposeful collaboration to deliver otherwise unachievable results.
As the principal and founder of Aspire Construction & Real Estate Consulting, Amber is here to guide clients on the road from raw land to completed construction and every step in between. She brings over 22 years of experience to bear on the services she provides for her clients.
Amber’s passion comes from a genuine desire to help others. She has helped countless investors, developers and asset managers realize clarity and focus in determining the best course of action in use, design, construction and management. By combining her extensive background in real estate development, construction, and property management, she has been able to offer clients a one-stop shop for development, design, and construction.
Ken Madren, CEO, PermaTherm
PermaTherm is a manufacturing company with a deep understanding of low temperature, controlled environment constructions, and the building components required to get those types of projects done right. Above all else, PermaTherm’s deepest understanding is the value of its customers, partners, and associates. This is a connected community that PermaTherm defines as its company. At PermaTherm that boundary extends well beyond our walls. We intend to serve that community the way we would like to be served. This is our promise to all who join us in one way or another and become part of our PermaTherm community.
Ken Madren is CEO of PermaTherm. Founded in 1988, PermaTherm is primarily a manufacturer of insulated metal panel products utilized in tightly controlled environments. The company manufactures other foam insulation products and materials for the packaging industry, and the general insulation markets. Clients are served in food production, cold storage, grow rooms, agricultural storage and commercial applications.
Before joining PermaTherm in 2005, Ken spent 13 years with mergers and acquisitions firm Forsch Partners, where he served as managing partner. He is also past President of Sandy Springs Youth Sports. The nonprofit directs a multi-sport youth recreation complex in partnership with the City of Sandy Springs.
Sandford Birdsey, President and CEO, Birdsey Group
Founded in 2004, Birdsey Group is a national real estate consulting firm providing commercial and residential asset management and debt advisory services, contract underwriting, field real estate research, inspection and valuation, due diligence, as well as construction management. Birdsey Group has been recognized by Inc. Magazine as the 6th fastest growing real estate company in the country.
Mr. Birdsey, President and CEO of The Birdsey Group, LLC, has over 22 years’ experience in the commercial real estate industry. Prior to establishing Birdsey Group, he was the Senior Managing Director – Capital Markets, and Managing Director – Real Estate Advisory Group for GMACCM/MortgageRamp.
He also spent five years as Director of Real Estate with Univest Financial Services, LLC, an international CRE financial services firm. Prior to joining Univest he worked as a senior commercial real estate appraiser with several firms including US Realty Associates and Everson, Huber and Driggers, LLC.
About ProfitSense and Your Host, Bill McDermott
ProfitSense with Bill McDermott dives into the stories behind some of Atlanta’s successful businesses and business owners and the professionals that advise them. This show helps local business leaders get the word out about the important work they’re doing to serve their market, their community and their profession. The show is presented by McDermott Financial Solutions. McDermott Financial helps business owners improve cash flow and profitability, find financing, break through barriers to expansion and financially prepare to exit their business. The show archive can be found at profitsenseradio.com.
Bill McDermott is the Founder and CEO of McDermott Financial Solutions. When business owners want to increase their profitability, they don’t have the expertise to know where to start or what to do. Bill leverages his knowledge and relationships from 32 years as a banker to identify the hurdles getting in the way and create a plan to deliver profitability they never thought possible.
Bill currently serves as Treasurer for the Atlanta Executive Forum and has held previous positions as a board member for the Kennesaw State University Entrepreneurship Center and Gwinnett Habitat for Humanity and Treasurer for CEO NetWeavers. Bill is a graduate of Wake Forest University and he and his wife, Martha have called Atlanta home for over 40 years. Outside of work, Bill enjoys golf, traveling, and gardening.