Marika Ponton, Office Angels and The Profitability Coach, Rachel Donnelly, AfterLight, and Gary Massey, Massey and Company CPA (ProfitSense with Bill McDermott, Episode 60)
In this episode of ProfitSense, Bill McDermott, The Profitability Coach, welcomes guests Marika Ponton from The Profitability Coach, Rachel Donnelly, founder of AfterLight, and Gary Massey of Massey and Company CPA. They discuss various challenges and solutions for improving business profitability, the intricacies of estate management, and the unique offerings of their respective services. The episode also highlights the importance of building trust with clients, managing finances effectively, and offers practical advice for both business owners and those facing personal loss.
Bill concludes the show by discussing the concept of profitability and its significance in business operations.
ProfitSense with Bill McDermott is sponsored and presented by Bill McDermott, The Profitability Coach, and the show is produced by John Ray and the North Fulton Studio of Business RadioX® in Alpharetta.
Marika Ponton, Office Angels and The Profitability Coach
Combine a CPA’s in-depth accounting background, the outgoing personality of a business development professional, and an unwavering drive to help small business owners command their businesses to achieve growth or exit goals, and you have Marika E. Ponton (MEP).
Her unique background as an auditor & a successful small business owner allows her to serve profitability coaching clients using deep personal experience to relate to business owners regarding their financials, their internal operations and their goals for new business and growth.
Rachel Donnelly, AfterLight
Rachel Donnelly is the Founder and CEO of AfterLight.
AfterLight is on a mission to help the living deal with dying, fostering lighter hearts and lighter loads. The company assists clients in managing the unavoidable administrative tasks associated with after loss and legacy planning.
Whether you’re facing an unexpected loss or want to prepare your legacy so your family can grieve in peace and settle your affairs with ease, AfterLight is the answer to your overwhelm.
Connect with Rachel and AfterLight: Rachel’s LinkedIn |Website | Instagram | Facebook | Twitter
Gary Massey, Founder, Massey and Company CPA
Gary Massey is the founder of Massey and Company CPA, based in Atlanta. He has over 30 years of experience in tax preparation, tax planning, and IRS and state tax problem resolution. He holds a CPA, a Master’s degree in Accounting and Master’s degree in Business Administration with a specialization in taxation. Gary is also a Certified Tax Representation Consultant.
Gary’s focus includes helping clients with tax problems. This includes representing clients in front of IRS and state agencies to resolve difficult tax issues, including audits, unpaid taxes, liens, levies, penalties, and notices. His work requires negotiation on a wide variety of tax matters, including offers in compromise, installment agreements, currently not collectible status, and penalty abatement.
Gary enjoys collecting art and spending time with his children and grandchildren. He is married to Chelly, a native of The Netherlands.
Connect with Gary and Massey and Company CPA: Gary’s LinkedIn | Website | LinkedIn | Facebook | Instagram | YouTube
Topics Discussed in this Episode
00:00 Introduction to ProfitSense
01:13 Meet the Guests: Marika Ponton, Rachel Donnelly, and Gary Massey
01:36 Marika Ponton on Profitability Coaching
04:10 Building Trust with Clients
06:58 Challenges of Small Business Ownership
11:09 Rachel Donnelly’s Journey and AfterLight
15:55 AfterLight’s Services and Executor Challenges
20:43 The High Cost of Funerals
20:57 Challenges Faced by Executors
21:41 Role of Afterloss Professionals
23:53 Introducing PALS: Setting Industry Standards
24:38 Educating the Market and Future Growth
27:06 Gary Massey: A Unique CPA Approach
30:31 Advice for Aspiring Accountants
32:16 IRS Updates and Tax Management
34:28 Importance of Inventory Management
38:18 Bill McDermott Commentary on Defining Profitability
