Paul Zanardo, Zanardo Dezignz, Beau Billington, The Free Agent, and Mitesh Patel, Blue Sky Law (ProfitSense with Bill McDermott, Episode 62)
In this episode of ProfitSense, host Bill McDermott talks with three distinguished guests—Paul Zanardo, Beau Billington, and Mitesh Patel—about the strategies behind marketing, the value of fractional executives, and the essentials of business exits. Paul Zanardo, Zanardo Dezignz, discusses misconceptions in marketing and the importance of organic growth over paid ads. Beau Billington, The Free Agent, elaborates on the role and benefits of fractional executives in business. Mitesh Patel, Blue Sky Law, covers critical facets of preparing for a business exit, such as legal audits and maximizing company value.
Bill McDermott concludes the show with an insightful comparison between financial planners and business exit planners, emphasizing the significance of both for entrepreneurs.
ProfitSense with Bill McDermott is sponsored and presented by Bill McDermott, The Profitability Coach, and the show is produced by John Ray and the North Fulton affiliate of Business RadioX® in Alpharetta.
Paul Zanardo, Zanardo Dezignz
Paul Zanardo is the CEO and Founder of Zanardo Dezignz.
Paul Zanardo’s background of over 25 years was in sales and marketing. He turned his attention to entrepreneurship in the early 2000’s. While studying website design and earning his degree in graphic design, he opened Zanardo Dezignz in the same year of 2015. Zanardo Dezignz has grown into an award-winning, nationwide marketing communications agency with locations in Alpharetta and Lawrenceville, GA.
Zanardo Dezignz exists to honor God by partnering with business service providers on website design, hosting services, SEO, graphic design, & digital marketing, achieving the highest reputations online.
Paul was named Solopreneur of the Year by the Greater North Fulton Chamber of Commerce in 2024.
Website | LinkedIn | Instagram | Facebook | X (Twitter) | TikTok | Paul’s LinkedIn
Beau Billington, The Free Agent
Beau Billington is the Founder of The Free Agent.
The Free Agent helps companies hire above their weight class, helping them unlock that next level of growth by providing access to vetted and battle-tested experts. They deliver interim, fractional and strategic leadership to plan, scale, and grow your business.
The Free Agent provides access to a vetted bench of battle-tested experts that work directly with technology companies in hyper-growth. Their experts have backgrounds in sales, marketing, technology, product, operations, and finance and are available on a fractional, interim, or full-time basis. Simply put, they provide the right strategic expertise at precisely the right time in order to accelerate results.
Their Core Values:
- Open and Honest (Transparent)
- Own the Outcome, Either Positive or Negative (Accountable)
- Clear and Quick Communication (Responsive)
- Intimately Understand our Customers Needs (Inquisitive)
- In the Trenches with Customers and Employees alike (Dependable)
Website | LinkedIn | Beau’s LinkedIn
Mitesh Patel, Blue Sky Law
Mitesh Patel is Founder and Principal of Blue Sky Law.
Blue Sky Law is a boutique law firm focused solely on middle-market, privately held companies. Blue Sky Law is armed with experienced attorneys from diverse work backgrounds, and its specialties include mergers & acquisitions, employment disputes and counseling, corporate law, business disputes, contract disputes, general litigation, and real estate transactions and disputes.
Blue Sky Law’s attorneys have decades of combined experience in handling legal business-related matters for their corporate clients, which matters include buying and selling of businesses, creating partnership agreements and contracts, buying and selling commercial real estate, filing and defending lawsuits on behalf of our corporate clients, including partnership disputes, noncompete and trade secret disputes, landlord and tenant disputes, and all types of breach of contract suits.
From entities to acquisitions to disputes, Blue Sky Law knows that the devil is in the details when it comes to navigating business law. They learn the intricacies of your business and offer flexible and individualized service. As former business owners themselves, Blue Sky Law’s attorneys understand that business owners face a complex, ever-changing legal landscape.
Website | LinkedIn | Instagram | Facebook | YouTube | Mitesh’s LinkedIn
Topics Discussed in this Episode
00:00 Welcome to ProfitSense
00:44 Meet the Guests: Paul Zanardo, Beau Billington, and Mitesh Patel
01:00 Paul Zanardo on Marketing Misconceptions
02:17 The Importance of SEO and Online Reputation
06:37 Challenges with WordPress and Ethical Marketing
11:09 Introduction to Beau Billington and The Free Agent
11:24 Understanding Fractional Executives
12:38 The Origin Story of The Free Agent
14:22 Product Market Fit and Business Growth
16:31 When to Leverage Fractional vs. Full-Time Resources
19:44 Current Market Trends and Future Outlook
21:51 Introduction to Mitesh Patel and Blue Sky Law
22:17 Preparing for Business Exit: When and How
25:22 Maximizing Business Value: Key Strategies
26:59 Understanding Legal Audits for Businesses
33:36 Tax Credits and Deductions for Manufacturers
36:57 Finding the Right Attorney for Your Business
39:40 Bill McDermott’s Commentary: Financial Planner vs. Business Exit Planner
42:15 Conclusion and Final Thoughts
