How to Position Your Company to Thrive in the Relationship Economy

April 17, 2012 by tinalowe

Paul Collins, Vice President | Sagepath

How to Position Your Company to Thrive in the Relationship Economy

In a world of abundance and hyper-connectivity, companies must focus on more than profitability

and the bottom line. Rather, they must become more transparent and purpose driven. That’s because

consumers have the tools and devices to instantly share in the brand experience and provide influential

recommendations. Consequently, they’re more selective and discerning about the companies they

associate with and why. Therefore, companies need to think and act more symbiotically, openly and honestly. They must embrace two-way dialogues with their customers, and engage less in “selling” and more in providing useful,

relevant information consistently across multiple marketing communications channels and devices.

Sagepath is a highly creative, multi-disciplined digital agency that follows a responsive, flexible and

nimble process that is custom-tailored to successfully guiding clients down the most direct and successful

path for their brand.

770-331-5747 | pcollins@sagepath.com | www.sagepath | @the_blue_rabbit

Marge Bieler, Communications Knowledge Manager | Movero

7 Key Ways to Use LinkedIn to Drive Revenue

Learn how the social media revolution is impacting business and mankind. Learn the 7 key ways you can leverage LinkedIn and other social media platforms to drive revenue, increase your sales pipeline, gain valuable insight onyour prospects, accelerate deals, and be viewed as an expert in your field. Social Media Facts: Half the world is under the age 30. Social media has over taken porn as the #1 activity on the web. LinkedIn includes executives from every company listed on the Fortune 500. Kindergartners are learning on iPads not chalkboards. Facebook and YouTube tops Google’s weekly traffic.

770-367-2795 | Marge.bieler@moveroinc.com | www.moveroinc.com |@moveroinc

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