On today’s Sandy Springs Business Radio, Lee Kantor and Rachel Simon chat with Laura Doman, a former IT sales professional turned actor. Laura now helps corporate leaders improve their on-camera presence and communication skills. The discussion covers Laura’s career transition, the importance of authenticity in leadership, and practical tips for effective communication. Laura emphasizes active listening, personal storytelling, and embracing vulnerability to build trust and engagement. She also addresses overcoming camera anxiety and the significance of dynamic delivery in video content, particularly on platforms like LinkedIn.
Laura Doman is a former tech industry sales exec turned actress, voice over artist, author, and public speaker. She appears regularly in films, TV, commercials, corporate industrials, and print, and voices everything from commercials to corporate and training videos to animated characters for film.
Additionally, Laura coaches business professionals and entrepreneurs who need to become more comfortable and charismatic on camera themselves for videos, Zoom presentations, and other online appearances. Her On Camera Confidence program integrates the best of business sales practices and entertainment techniques to help her clients create videos that “stop the scroll.”
Connect with Laura on LinkedIn, X and Facebook.
This transcript is machine transcribed by Sonix.
TRANSCRIPT
Intro 00:00:07 Broadcasting live from the Business Radio studios in Sandy Springs, Georgia. It’s time for Sandy Springs Business Radio. Now, here’s your host.
Lee Kantor 00:00:24 Lee Kantor here with Rachel Simon in another episode of Sandy Springs Business Radio. And this one is brought to you by Connect the Dots Digital. When you’re ready to leverage LinkedIn to meet your business goals, go to Connect the Dots dot digital. Rachel, what a show we got planned for today.
Rachel Simon 00:00:42 Yeah, we’re going to have a fun conversation. I’m really happy to have actually a friend of mine joining us today that we met through good old fashioned networking. So always fun when you get to meet your, you know, networking and LinkedIn pals in person. But I’m very happy to welcome Laura Doman here to join us. Hi, Laura.
Laura Doman 00:01:03 Hi, Rachel. Thank you so much for having me.
Rachel Simon 00:01:06 we’re thrilled to have you here. And you have such a fun story. So let’s start with your background. So you used to be a IT sales professional, and you transitioned into professional acting, helping corporate leaders show up on camera with confidence.
Rachel Simon 00:01:24 So tell us a little bit about how do you get from point A to point B?
Laura Doman 00:01:28 Yeah, it’s a bit of a right turn in there, isn’t there? Well, you start off with somebody who loves two very different things business and entertainment. I was the kid that was always putting on the shows, and I was behind the mic in high school reading the morning announcements. But I love business, and my parents weren’t crazy about any kind of a career in the entertainment industry. In fact, they went so far as saying, we’re not putting you through college to be an actor. So I followed the business route and I enjoyed it. I always liked tech and I liked sales, marketing, finance, and I put it all together and I did that for a number of years. But on the side, if I ever could sneak out of a sales meeting, I was doing a commercial or I was doing, you know, a little film role in the weekends, I would be doing some stage.
Laura Doman 00:02:19 The big turn happened when I had my first child. I thought that I would be traveling around with a little kid on my back and no problem. And reality hit because I had a travel job ten states. There was no way I was going to ever be home, and I just decided I’m going to be a stay at home mom. And which I did, and I did other work on the side. But when it came time to realize it, I got a lot of ambition left over. I want to do something. I want my own business. I decided, you know, I think I’m going to follow my passion. I’m going to turn things on the head. Instead of having all my theatrical flair supporting a sales career, I’m going to have that business acumen supporting an entertainment career. So I launched into acting on screen, followed by voiceover. And then when I realized that there are a lot of business people out there who need to use videos and to show up as uniquely human and be engaging and get comfortable, oh, there we go.
Laura Doman 00:03:14 Brainstorm. Let’s see what I can do to help them too.
Rachel Simon 00:03:17 That’s I love that story. And I think that, you know, it’s interesting when you kind of let your passions, but also the things you’re really good at kind of help push you down a certain path. And obviously, you know, our listeners can tell you’ve got a great voice we can hear, you know, you could absolutely picture you, and I always listen for commercials of like, could that be Laura on there? so yeah, it’s great. I know you’re going to share lots of good tips for the audience today. So let’s talk about why it’s so important for leaders, for business leaders to be able to show up authentically. And we use that word, you know, in the online space all the time, and sometimes it has lost a little bit of its meaning. But realistically, why is it so important to be able to show up and be able to connect with your target market?
Laura Doman 00:04:10 Well, I think essentially everybody’s BBS meters have ratcheted up ten levels or more.
Laura Doman 00:04:17 We are inundated with all kinds of schemes and scams and come ons, people we don’t know telling us, oh, our LinkedIn profile needs help and our SEO is failing and this or that. And the other thing, and there are very few true professionals like yourself who can really help people. And people are on the defense. They are not sure what is real, what isn’t. You see all kinds of things being done with technology. You see, I what is written by human, what is authentically coming from somebody else. And so we have our guards up. We don’t know what’s true and what isn’t. Now, what are some of the best ways to show that you are a real person. That is through video. There’s also the audio component. Now some people will say, I is getting awfully good with AI voices, but they yet cannot show that human spirit behind it. The emotion, the connection to the material, to the person who’s sitting, let’s say, right across the table from you.
Laura Doman 00:05:17 But on video, and I think LinkedIn shows this better than anything else. That is how you’re going to really forge a relationship. That’s how you’re going to communicate. And it’s not just outward facing to your leads or your clients, but it’s even inward to your own employees. Let’s say that you are a corporate executive, and you have a staff, and you are trying to get them to adopt some new initiatives, or there’s a change of mission. They don’t want to see a talking head, somebody who seems disconnected. They’re just up in their ivory tower. They have no idea what it’s like for us. But if you know how to use video properly and show that you’re a real human being with real concerns, and you do care for them, and I certainly hope that they do. That comes across in the same thing is true whether you’re dealing with the outside world or with people in your own work area.
Lee Kantor 00:06:10 Now, in your work in sales, can you explain maybe some of the low hanging fruit or the tactics that you use, like to bridge acting and communicating as an actor that a sales person might be able to utilize when they’re talking to a prospect or a customer?
Laura Doman 00:06:29 Oh, absolutely.
Laura Doman 00:06:30 Because the fear and the anxiety permeate, no matter what type of public speaking you’re doing. And face it, when you’re in sales, that’s publicly speaking to another human being or a group of people. So how do you come across as a real person and not somebody who’s just going to be very, very stiff and and disconnected? First of all, relate to the other person. Now when you’re in sales, hopefully you’ve done a little bit of homework and you understand the company and you understand the business and the role they have? Talk to them from their perspective. What are the problems that they are facing? What are the challenges? And most people love anybody who listens. Asking good questions is always paramount. And then you take in what they’re saying and you could capitalize it and offer some suggestions. Now, when I was with IBM, we learned the art of the consultative sale. That’s not your used car salesman saying buy this, buy that, buy, buy, buy, buy, buy. It’s listening to where somebody is seeing where they want to go.
Laura Doman 00:07:31 And maybe there is a way that we can help you go and bridge from one to the other. So I would say careful listening. Talk to somebody else. And when you are talking to somebody, really listen. Don’t think about the next thing you’re about to say. Look at their eyes. Get some cues, don’t be fake and say, oh, I see a picture of the family there, or let’s talk about sports. I mean, that’s a nice way to start off, but the real connection is when you get to understand why you’re meeting and you let them know you understand that too.
Rachel Simon 00:08:04 I would imagine, too, that like the ability again as a using the acting skills to pick up on non-verbal cues can be very informative in those conversations as well.
Laura Doman 00:08:15 Acting is reacting. That’s really all it is. They don’t want somebody going out there just performing and they’re all in their own head and it’s over the top. Just like when you’re talking to an individual or group of people, they don’t want presentational.
Laura Doman 00:08:32 The goal is to be more conversational, which is where everything is going in voiceover right now, so that you feel like you’re hearing somebody talking to you like a best friend. And again, you’re listening and you’re caring, so you’re not so much concerned with yourself. You’re focused in on the message. You don’t worry so much whether you’re talking to a person in sales or whether you’re going to be doing a voiceover or putting together a video and you’re on camera. Do not worry about how do I look? How do I sound? you know, worrying about me. Me? Me. What am I going to say next? React to what they have to say and might take you off to a different tangent, but you might find it much more effective.
Lee Kantor 00:09:13 Now, is that kind of a mistake? You see, maybe younger people or newer people to sales make is they’re so focused on memorizing every feature and that the product or service has that they’re just kind of focused in on that rather than doing that active listening and understanding the problem that your prospect has.
Lee Kantor 00:09:32 So you can possibly provide a solution rather than just kind of spew out a bunch of facts and figures.
Laura Doman 00:09:39 If we want somebody to regurgitated, we can just program Rosie the robot set her off, and she could probably say it very articulately and just as quickly as you want. Or you could pick up a brochure and see the same thing. I can read what’s in front of me. Just like people, If you’re ever giving a presentation, please do not put the words on the slides and read from the slides. Nobody likes being read to unless maybe you’re five years old and there’s a fairy tale involved there. It doesn’t work. You have to put it in your own experience. So whether you’re talking to a sales prospect or people you don’t even know who’ll be watching you, take the information and think about it. How I can serve you. This is your issue. Now let me repackage it. But don’t go reading down a whole list. And as far as memorization, that’s helpful when you’re training so you really understand what your company’s products and services are.
Laura Doman 00:10:30 But you’ll be so busy trying to remember every single word that you’re going to lose connection with the person. You’re going to lose the context that it makes sense. And all it is does sound like is a long, long recitation. In fact, I would even say for actors, when you have super long monologues and you are self taping an audition, which is the way it works in film and TV these days. You can hold that script, know it very, very well if you want to memorize it, fine, but you can still speak from your own experience and have your eyes glanced to make sure you’re following along and you haven’t missed an important point that is true. Whether you’re going to be talking to somebody across the table and you have your papers, you can look down, oh, look. Yeah, see, this is what we have and you can point to it. Or if you’re giving a presentation that you’re going to be able to speak from your knowledge and just refer to a few key phrases up there, or have something on hand that you can look at as well.
Rachel Simon 00:11:26 Let’s no, that’s really helpful. And I think it’s so important to kind of again, remember that we’re trying to build trust in those conversations. And so if you’re just worrying about saying the next thing that you’re supposed to say that does not, does not help build that, the the level of trust that you need to get to that. Yes. I want to shift a little bit to, to the leaders. And, you know, when you’re working with your your clients, your C levels who want to show up better, what is the barrier? What is scaring them about video or just being more confident when speaking?
Laura Doman 00:12:09 Well, it depends on the individual and where they’re coming from. And you’d be surprised by how many executives have forgotten the art of in-person networking and conversation. and you have to keep that in mind when you’re speaking on camera as well. I think a lot of them think that I have these bullet points to cover, and they forget about showing the human element. Sometimes they’re more focused on getting all the words right instead of with the meaning.
Laura Doman 00:12:37 And maybe they are nervous. And so you have people who use a lot of filler words, and you could tell what they are by generation, like, like, like before that you had, you know, you know, every other word. And before that was
Rachel Simon 00:12:51 Mine is so.
Laura Doman 00:12:54 So that I know there’s all kinds of stuff you could throw in, and it’s a matter of slowing down if you really want to be effective. Take your time. Have you noticed I’m using pauses? Most people, like even hunting, are going to lean and say. Now what? You don’t have to be overly dramatic, but don’t get all those words out in a spew. Nobody needs a torrent thrown at them. Give people time to process it. You can also vary your pacing and even your volume. A lot of executives are afraid to allow their personal stuff, their emotion, to come through. People love to see the human being behind the facade, especially if you’re in a position of power, which is why you’re going to see.
Laura Doman 00:13:40 And I hate to bring it up because we just finished the selection political season where they are going to show their real people, just like you and me. Whatever it is, hopefully it’s real and not Contrived a people like to see the real human being, and they feel then that this is somebody I can relate to. If you’re talking about authenticity, about being genuine, about being human, you want to be a little vulnerable. Now, that doesn’t mean you have to share your secrets with your spouse or any of the major problems you’re dealing with, but you can just kind of say, yeah, like I was talking to my daughter or we just saw this movie, little things like that. Don’t be afraid to be a real human being, because especially with the younger generations, they want somebody that they can trust. You know, you say the know, like and trust. Sometimes that trust has to come first before they want to get to know you, before they decide they like you, and whether or not you’re credible in their minds.
Rachel Simon 00:14:37 That’s so interesting. Do you think that there’s any, challenge, again, with leaders getting so concerned about making sure they’re hitting all their corporate communication talking points? Because I know it The larger you get in a, you know, size company, the more control often marketing wants over the the messaging, but then it kind of makes it harder to personalize and make more engaging.
Laura Doman 00:15:06 And that’s where I would say throwing a little personality. If you’ve got somebody who’s got a natural sense of humor, as long as it’s good natured and well-intentioned, a little humor can be quite disarming. You do have to get your talking points in. And I was, in fact, speaking to a group of executives back last spring, and it was very much on this subject. Don’t be afraid to put in a little personal story. don’t be afraid to call out other people in a positive way. Give credit to those who are supporting you. They often work ignored or they’re relegated to the back. And maybe they are the credits at the final bottom of some story.
Laura Doman 00:15:47 But say, look, for example, let’s talk about John and what he’s done to bring his department from 10%, up to 12% greater efficiency. Or I want you to hear the story of, you know, Eloise who joined us, and now look where she is. Recognize your people. That’s also a sign of good management. But bring them into the conversation. They don’t have to be physically on the call with you or on the video with you, but let them know that they’re included and there for other people will see that you do care about your people, whether you’re an employee or a client, and that you’re thinking beyond yourself. And you can still include all those talking points. Just keep them there in front of you. But don’t be afraid of thinking. I only have ten minutes and I’m going to be in and out like that and boom, that’s the end they’re going to see of me. That’s that’s not good. Take the time, especially with these younger generations.
Lee Kantor 00:16:39 Now, what challenges your next client having right now where you’re the best solution for them? Is it that they have a talk they have to give? Is it they just had a talk and it didn’t go the way they wanted.
Lee Kantor 00:16:51 Like, what is kind of the mindset right before they hire you?
Laura Doman 00:16:56 I see people coming to me for all different reasons. And I’ll just give you one example, a small business owner who needs to be on social media and needs to promote, let’s say, her business, but doesn’t have a great budget to do it. What I would do is, first of all, saying, I can walk you from soup to nuts. If you ever have done any videos before, let’s take a look at what you’ve got. How can that be improved? What are you doing right? What? You know, maybe we want to tweak a little bit and then find out. How comfortable are you on social media? How comfortable are you in front of the camera? Do you need to know how to set it up for yourself? Do you know basic editing? There are ways of being able to do this very inexpensively, and while there’s some outstanding video production companies out there, you don’t need to spend a fortune.
Laura Doman 00:17:42 In fact, the best videos going on right now are the short vertical ones that you see in stories or reels, and these are 60 to 90s. They can even be only 10s. I prove my point by creating a video series I call mom isms. There are these little sayings when you walk into a gift shop and you see them on towels and cocktail napkin, silly things like and I act them out like I’m a mom in the kitchen making a chocolate cake, and I’ll look up at the camera and say, good moms let you lick the beater. Great moms turn them off first. It gives you a chuckle, but it makes you memorable and it doesn’t have to be very long. So whatever their strength or weakness is, we can work around that. They don’t even have to be the person speaking on camera. They don’t even have to be the person on camera. But if they are, then I’m going to help them figure out what is your core message and how can we get it across in a unique, memorable way? Because 80% of all content out there pretty much is video, or at least that’s what people are watching.
Laura Doman 00:18:42 LinkedIn has its own video feed now of vertical. If you’re going and wondering why we’re not seeing more television shows in movies. That is because most people in the Gen Z and even young millennial are going to YouTube for their content, and they’re going to Instagram and they’re going to TikTok. And guess what? If you’re making up something that’s memorable and interesting, that’s what they will see. That’s what they will remember. The commercials, the ads I’m in tend to be humorous because they want to grab people’s attention. So I will help people understand that when you’re making a video, you have to hit it right out of the gate. You’ve got 3 or 4 seconds, maybe tops, to get their attention. It doesn’t have to be whiz bang, but you’ve got to get right to what they are wanting to know at the very, very beginning. And people need to learn how to do it. You also have to look like you’re comfortable on camera. So there are a lot of people who just say, like my sister, oh my gosh, I don’t even want to be on a zoom call.
Laura Doman 00:19:41 I sit there with the camera off and I hope they don’t call on me. There are ways of getting comfortable beforehand with the food, the beverages that you’re drinking or not drinking. how you can even relax into your body with some exercises, vocal warmups? There are all kinds of things like that. And then understanding how to use the camera itself. A lot of people want to know, how is that different from just talking, let’s say, to Rachel across here. Well, small is big when you’re looking on camera. Take a look at your movie theater where somebody’s face fills up the whole screen, and you never know what they’re going to see you on. It could be a cell phone. It could be a giant TV screen. So I help people understand the media and be able to conquer any problems they might have, like using filler words and stumbling, shifting weight, not knowing where they should be looking. moving out of frame so I can take them anywhere and then I can. I love to focus on dynamic delivery, how to really be able to pace yourself, how to make people lean in and listen.
Laura Doman 00:20:43 Not just what you say. That how you say it. So it’s bringing a lot of acting techniques right to the business world.
Rachel Simon 00:20:51 Yeah. The there’s so many things that you said, I mean, to unpack there. So, you know, I love the tips of hitting it out of the gate because so many people start their video and go, hi, it’s me, Rachel Simon with blah blah, blah. And like, you’re wasting people’s attention, right? Just get into the topic. but I know for myself personally, like video is challenging. It is not my favorite medium. looking at this iPhone camera is it’s not so easy.
Rachel Simon 00:21:24 To like, where exactly am I supposed to look? It is not that easy nor intuitive now for for our generation, not for our kids. They know what they’re doing. so just being able to have those tips can be, I can imagine is tremendously useful.
Laura Doman 00:21:42 Yeah. Can I give you one tip for everybody out there that will save you a lot of aggravation when you are talking to the camera, talk to one person because it’s a very intimate environment.
Laura Doman 00:21:55 Usually you are watching a video on your own and you are seeing somebody close up, and if you talk to somebody like they’re sitting in front of you and it’s a friend or somebody who’s really supportive of you, you’re going to come across so much better than if you were just speaking from a script and just getting the words out. You could tell the difference in the tone. There’s warmth and emotion versus, all right, this is what I’m going to cover and I can’t wait to be done. That kind of attitude.
Rachel Simon 00:22:20 That’s a really good tip. That’s a really good tip. I do want to ask your opinion on the videos on LinkedIn because I, and if you’re not aware of what we’re talking about on your mobile app, there’s a video tab now. So similar again to vertical videos you can scroll through. I personally have found them to be tremendously dull, and not and there’s a lot of like, this is a day in the life of a project manager, blah blah blah. what do you think of those videos? And, like, how can we improve them?
Laura Doman 00:22:53 Well, they’re not going to stop the scroll, are they? I just go past them and if I see too many of them, I’m not going to want to bother with that video feed.
Laura Doman 00:23:01 But if I see something where somebody is doing something different and unusual and they get to the point and they tell me something I want to know within a few seconds that made my time worthwhile, because we only have so much time. And personally, I like to gather information or I want to be entertained. I just don’t need somebody who’s just dithering about what they had for dinner. I mean, that’s one reason I have my mom isms out there, and I hope they make the feed because it’s just like a quick little laugh. Boom. And five seconds later you’re on your way. They are.
Rachel Simon 00:23:31 Entertaining. I will watch the ones if I recognize a friend who’s on there, but most of them so far have been uninspiring, to say the least.
Lee Kantor 00:23:39 Now, do you have a feel for how many videos a person should be releasing and what rhythm should they be releasing them?
Laura Doman 00:23:46 It depends on what they’re doing it for. now, if you want to grow your LinkedIn presence, Rachel’s the expert, and she might just tell you that you want to be posting or at least appearing online on LinkedIn at least three times a week, 2 to 3, whatever you could do if you can only do once a week, fine.
Laura Doman 00:24:06 Don’t scare yourself, or put yourself with a bar so high that you’ll never attain it. Or worse, never even get started. You do what’s comfortable. Now, if the important thing is to do it consistently and to have a regular schedule. So if you only want to do like one longer video maybe once a month, that’s fine. If you want to do a short video once a week or once every two weeks, that’s okay too. But know what you’re going to be speaking about. Set yourself a schedule and your audience will know to look for you. The other thing I would tell people is to keep a YouTube channel handy. It is an enormous repository for everything you’re doing, you could create your playlist. And furthermore, YouTube is the number two search engine after Google. Incidentally, Google owns YouTube and they will find you both for short and for long videos there. And it’s a way to repurpose your content. So if it’s scary to put out a video and you only want to do it, let’s say once a week, once every two weeks, know that it can be used in multiple places and you don’t have to reshoot it.
Laura Doman 00:25:11 Just when you post it on LinkedIn, you’re going to give it a business slant. When you’re going to be putting it on TikTok, you’re going to give it more of an entertainment one. It’s geared to your audience, wherever they might be.
Lee Kantor 00:25:22 Now, when you’re saying long and short, what is kind of the time window of long and what’s the time window of short?
Laura Doman 00:25:27 Typically long would be anything that’s more than one minute. I think short videos pretty much now have kind of bled into that. Short videos have always been considered under one minute because that’s how, let’s say, Instagram would cap it. You only had one minute to create a vertical short video. Now they’re extending it to 90s. So a long video is typically, let’s say, a couple minutes to ever long. You want it, but just keep in mind that you don’t want to make anything overly long, because if you want to do well, and if you want your videos to be pushed out, be aware of the analytics.
Laura Doman 00:26:03 And the analytics look good when people see as much of that video as possible. All of it if you can. And if you could take a big subject and divide them up into two shorter videos, each one will get more eyeballs. You’ll have more consistency and presence, and chances are people will watch it to the end. Furthermore, if you make them very short and people are interested, the thing will recycle and you’re going to get extra numbers where somebody might have end up watching it 2 or 3 times. So it’s a matter of what you’re trying to explain, and each type fits a particular purpose.
Rachel Simon 00:26:38 Yeah, nothing is like a.
Laura Doman 00:26:41 One size fits all.
Rachel Simon 00:26:42 Well, that’s true, but I was going to say nothing makes me kind of just keep scrolling on LinkedIn than if I see a video of just somebody talking and the timestamp is three, 4 or 5 minutes long, like, no, I’m not gonna watch it.
Laura Doman 00:26:55 Our attention spans are way too long, which is why I’ve been experimenting to see how short I can get it, to still make it valuable without a sounding rushed, because I tend to pack a lot of value into things.
Laura Doman 00:27:05 And I’ve looked over some of my older stuff for one minute videos and it’s like I’m just, you know, spitting it all out. And I probably could have broken that into 2 or 3 instead and taken more time and had more fun with it.
Rachel Simon 00:27:16 But the trends change over time, right? And, you know, the functionality changes. So now we have, you know, automatic, captions on LinkedIn that we didn’t used to have auto captions. You know, the other thing I get, oh, God, I keep saying, you know, now I’m like, so aware of it. not double captioning your videos as well, because that is very distracting.
Laura Doman 00:27:41 It is. It’s double vision visioning, that’s for certain. In fact, I was just uploading a video last night to LinkedIn. And make sure you always turn off that captions. Now, I personally prefer captioning it outside of LinkedIn or outside of a tool, just because I’m a stickler for accuracy. And I don’t like to see some of these automatic captioning tools, misspelling people’s names or taking a word wrong.
Laura Doman 00:28:05 And there are so many great tools out there. In fact, for my super short ones, I’ll even use Instagram because I can use different styles or cap cut is great.
Rachel Simon 00:28:13 Yeah, I use Instagram if I do a video because I like the look of the captions on there, and then just I don’t post it on Instagram because I don’t do much on there, but we’ll download it and then upload it to LinkedIn.
Laura Doman 00:28:24 That is the trick. If you’re going to use Instagram or TikTok or anything else for that kind of captioning, download it before you post it so you don’t get their watermark. But they have fun little stickers and little gifts that you could put in there. They even had a font for Halloween. So when I had a Halloween themed Theme video. It looks spooky.
Rachel Simon 00:28:43 Yeah, I mean, it is a lot easier to make nice looking videos today than even 2 or 3 years ago, I think.
Laura Doman 00:28:52 Absolutely. And just keep in mind how people will look at it on their phones, or if they’re going to be putting it on the desktop, make sure that it still translates well for the mobile device.
Laura Doman 00:29:03 So if you’re going to be creating a video, it’s very important to have an attractive thumbnail. That’s a picture that’s like a placeholder for it and a title, and you want to use keywords, but you want to make it attention grabbing and make the words. If you’re having words, show up on that thumbnail large so people can see it at a glance. And don’t overdo it with too many words on a thumbnail.
Rachel Simon 00:29:27 And you can create that thumbnail in Canva or something.
Laura Doman 00:29:29 Absolutely. That’s what I do. Or you can even grab a screenshot of a video, use that and then overlay it with some text.
Rachel Simon 00:29:37 That’s a great tip. Great tip. well, we covered a lot of ground here. Lots of really fantastic tips and guidance for again showing up more confidently. The video video is not going to go anywhere. I think we’re only going to see more and more, focus and dependence on video content, for many, many reasons. But the trust factor, I think is, is a big one of those, reasons to expedite that relationship with our audience.
Rachel Simon 00:30:09 So thank you for all of your tips.
Laura Doman 00:30:11 My pleasure. Thank you for having me.
Lee Kantor 00:30:14 Now, if somebody wants to learn more, have a more substantive conversation with you. Is there a website? Is there a best way to connect? There sure.
Laura Doman 00:30:21 Is. My website is Laura Domain.com. they can also find me on LinkedIn at Laura Domin and I even have a YouTube channel. Laura Domin so I try to go for consistency here.
Lee Kantor 00:30:35 And that’s dumb and dumb. And like.
Laura Doman 00:30:38 Roman. Yeah, like Roman with a D. Very good. Yeah. LA radio man and I even have a free offer if anybody would like to have that. if you go to my website and you can even do at the end of law Domain.com slash consulting, or you can find it on the tabs if you just go to the main website, I’m offering a couple of things. One, you can download a PDF of my top ten tips for looking great on camera for being dynamic. And also, if you’ve got a question or you just like to explore and see how I can help you, I am offering a free 15 minute consult.
Laura Doman 00:31:14 We can assess the current video, talk about something you’re dealing with or whatever you like, even about the acting and voiceover industry.
Rachel Simon 00:31:21 That’s great. And those are two fantastic resources I would highly encourage people to take advantage of, and I love the idea of being able to come to you with a video and say, what worked here, what didn’t work, and how can I improve it?
Lee Kantor 00:31:36 Now, Rachel, usually we do a LinkedIn tip. Do you think we got one in there or. Sure. I mean, we talked a lot of video.
Rachel Simon 00:31:43 We got a lot. I would suggest my tip is, challenge yourself to try video if you’ve never done it before. We all have these studios in our hands with our, you know, mobile phones. And, I’ll make a deal. I’ll do it if you do it. Because I don’t love making videos, but I will make a video. so I’m going to challenge the audience to do it as well. And if you do, tag me on LinkedIn, right.
Lee Kantor 00:32:09 They tag you, and then you’ll make another one. Right?
Rachel Simon 00:32:12 I’ll just keep doing it.
Lee Kantor 00:32:12 Keep doing it until you keep tagging her or.
Laura Doman 00:32:15 Tag me and I’ll nudge her.
Lee Kantor 00:32:17 There you go. Good stuff. Well, thank you, Laura, for sharing your story today. You’re doing such important work, and we appreciate you.
Laura Doman 00:32:23 Oh, thank you so much.
Lee Kantor 00:32:24 All right. This is Lee Kantor for Rachel Simon. We’ll see you all next time on Sandy Springs Business Radio.
About Your Host
Rachel Simon is the CEO & Founder of Connect the Dots Digital. She helps B2B companies close more business by leveraging the power of LinkedIn.
Rachel works with professionals, both individuals and teams, to position their authentic brand on LinkedIn so they can connect organically with ideal clients, attract the best talent, and stand out as a leader in their industry.
Connect with Rachel on LinkedIn.