Matt Genova is President, NEXT ACT Franchise Advisors. Matt was a Multimedia Sales and Sponsorship professional having worked for brands like The Walt Disney Company’s ESPN and WarnerMedia’s CNN. His teams helped local, regional and Fortune 500 companies reach new customers or reinforce their brand promise to current customers via cutting edge multimedia campaigns spanning broadcast, digital, mobile, audio, print and events.
After leaving the corporate world, Matt leveraged his sales and consultancy skills and launched Next Act Franchise Advisors, a franchise consultancy where he educates, guides and coaches people through the process of exploring business ownership through franchising. After relocating to Delray Beach, FL from Garden City, NY this Spring with his wife, Matt launched another company, Snackify Vending LLC, a healthy snack and drink vending machine business that will allow business owners to provide the nourishment their employees and/or customers need when they need it.
He has a charitable side to him as well. Matt’s eldest son, Jake, who graduated from Florida Tech last month, has Cystic Fibrosis, a progressive and deadly genetic disease with no cure. He most recently chaired the Advocacy & Outreach committee for the Greater NY Chapter of the Cystic Fibrosis Foundation where helped to activate the CF patient and family community around specific initiatives and lobby for the CF Foundation in Washington, DC and Albany, NY.
What You’ll Learn in This Episode
- Franchise vs. Starting your own business
- What is a Franchise Consultant?
- Advice for potential candidates
- Traits of a successful entrepreneur
- What it costs and funding options
- Management structure options