BRX Pro Tip: Look for Activities to Prune Transcript
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, some good counsel is to periodically look for activities to prune. Would you agree?
Lee Kantor: [00:00:14] Absolutely. And I think this goes back to her previous Pro Tip we had about accountability. Everything should be accountable. That means all of our activities should kind of have to earn the right to be part of our day, or our week, or month. So, it’s important to kind of audit them periodically and to make sure that they’re doing what they are supposed to be doing. A lot of times, we do—and we do this all the time, we do a lot of experiments, and we try things.
Lee Kantor: [00:00:36] A trap when you try a lot of things is to continue doing the thing, even though it’s not delivering the outcome you desire. So, it’s important to go back, and audit things, and to make sure that you are getting out of that thing what you wanted to initially. If not, you’ve got to get rid of it. There’s only so much time, and it’s easy to get distracted by things that aren’t kind of delivering results. And you’re doing it because you used to do it, or you’re doing it because it used to deliver results.
Lee Kantor: [00:01:05] Things change, and it’s important to kind of move with the changes and adjust. So, go through all of the activities you’re doing, and then hold them all accountable. Are they delivering the greatest impact? Is there a better way to do that? As things change, maybe now—like at one time, we used to have a human being kind of deal with the audio. And now, we found a better solution. We audited that, we held it accountable, and we found a better and less expensive, more affordable that delivers pretty much the same result that we used to do, and we made the change. You have to hold all of your activities accountable and get rid of the weakest performing activities. And then, just, if you do that all the time, it will help you save time, save money, and they’ll make you more effective and more productive.
Stone Payton: [00:01:53] This is great. And this is going to have an actual name in BRX Academy from this day forward and in Stone’s personal disciplines – the activity audit. I must start asking people, “Have you done an activity audit lately?” I’m going to start asking myself, “Stone, is it time that we did an activity audit? “I think this could be very powerful.
