BRX Pro Tip: Why You Should Build an Alumni Group for Your Business
Stone Payton: Welcome back to Business RadioX Pro Tips, Stone Payton and Lee Kantor here with you. Lee, why, in your opinion, is it a good move to create and continue to nurture an alumni group for your business?
Lee Kantor: Well, I think it’s important to just build as much community as possible, especially if you’re in a service-based business. So, building an alumni group for your business is kind of a strategic initiative that can actually foster long term relationships, it’ll help you build your brand, and it could drive growth by just making your company that much more valuable to the people that have been associated with it.
Lee Kantor: And here are some easy ways to at least begin the process if you’re considering to doing this. Number one, just start by collecting contact information from former employees, clients, or people who have participated in any type of workshop or webinar that you’ve been part of. I would cast a wide net when it comes to alumni. It doesn’t have to just be your employees. It could be anybody associated with the company.
Lee Kantor: Number two, offer benefits that give the alumni a reason to be engaged. Those things could be networking opportunities, it could be an exclusive event or special webinar, it might offer career resources like mentorship or let them post jobs. All of that stuff is important by just creating more and more value.
Lee Kantor: And number three is create an engagement opportunity through that network that you’re building. So, post regular content such as thought leadership, polls, updates, things like that. Host events, they could be virtual, they could be in person. All you’re trying to do is just create as much community and connections amongst the members of this group.
Lee Kantor: And why not have an alumni group? You know, a lot of universities have been doing this for years. A lot of businesses do this. There’s alumni groups for a lot of businesses on LinkedIn. Why not you?
