BRX Pro Tip: Audio vs Text Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you and I have gone on record for years now on the virtues of audio versus video, but let’s talk about audio’s relationship to text.
Lee Kantor: [00:00:17] Once again, I think audio is the engine for most content creation. And in our environment where you’re face-to-face talking and creating relationships, it’s an even better way to do this. Audio, to me, is better than text because people never get talker’s block. They might get writer’s block, but they never get talker’s block. In our studio, we create so much content and bring out from our guests, helping them articulate their messaging, and helping them get the word out about the good work, and capture their stories, and capture kind of really great information from them in a comfortable manner is so much easier than it is if you told them to just write a whitepaper about what they know.
Lee Kantor: [00:01:07] We can capture in a matter of minutes everything that they know in a very conversational, authentic, passionate manner; whereas, if you told them to go home and just write the same stuff they just told us, it would kill their weekend. It would just be a terrible thing for them to do. Most people would hate doing it. And what we’ve done in our world is capture the information. And guess what? In a matter of minutes, it can be transcribed. And they got all the words, and they can get all the SEO and all the benefit of having the text that you need in order to drive traffic to your website. You can get it in an audio manner painlessly, easier, simpler, and a lot more fun.
Stone Payton: [00:01:52] In the last 21 minutes, you and I just crafted eight Business RadioX Pro Tips. We plan to do 10 this afternoon. We did it in 21 minutes. What if you and I told ourselves on Friday afternoon, “Go home. You write four, I’ll write four of these eight Business RadioX Pro Tips,” how much of our weekend would’ve been invested doing that?
Lee Kantor: [00:02:11] Right.