BRX Pro Tip: Audio vs Video Transcript
Stone Payton: [00:00:01] And we are back with Business Radiox Pro Tips. Stone Payton and Lee Kantor here with you. Lee, let’s talk about the mediums. Audio versus video, where do you stand?
Lee Kantor: [00:00:13] As you know, I have a bias towards audio, and I have a bias towards audio done in the way that we do it – in-person, face to face in a room. The reason, to me, that audio is better than video is that you can take audio and turn it into video. But what you create in the room with face-to-face, with headphones, and microphones, no distractions, a level of intimacy and safety that you cannot create with video. Video, for a large portion of the population, creates anxiety, It creates fear. It makes him self-conscious. Audio with headphones, everything melts away. There’s no—they’re not looking at their phone. They’re not worrying about what their hair looks like or if they have a stain on their shirt. They’re happy to be here. They are immersed in the conversations. And then, they get content that, then, can be repurposed into video if they desire. That, to me, is why audio is a better choice than video.
Stone Payton: [00:01:12] Well, I agree. And you don’t have to take our word for it. Go out and listen to a video interview of any one that you can find where they have a video interview and an audio interview somewhere, and see which one of those is more authentic, is more real, is more listenable, the person is more comfortable in their own skin. And the depth of information shared in that exchange in audio versus video, there’s almost no comparison.
Lee Kantor: [00:01:36] And then, if you want to layer onto the production hassle the video has over audio, then it becomes really a non-issue because there is so much more complexity when you’re recording video. And to create something—video is show, not tell, by definition. It’s supposed to be visually interesting. And most video interviews are just a static shot of two people talking to each other, and there’s nothing visually interesting happening on the screen. So, to me, you’re just creating a lot of complexity and a lot of hassle for not that much of a benefit when you can take the audio in a comfortable environment like ours, and then just add slides and add visual elements to make it visually interesting.