BRX Pro Tip: Why Authors and Speakers are Good Guests Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, a lot of different folks can make for good guests on our platform, but why do you think authors and speakers make such marvelous guests?
Lee Kantor: [00:00:16] A couple reasons. One is they’re usually some sort of a business person or business consultant that has written a book or is speaking about a certain topic at events or conferences. So, you know they’re in the professional services business most of the time. And that when they come on to talk about a book, that part of their marketing of this book or this talk that they’re giving is to go out in the media to talk about them going on doing these talks and having these books. So, they’re very eager to be part of the show. They want to come on and get the word out about their work. So, they make very—they’re easy-to-find guests, and they’re always kind of reaching out to radio shows and podcasts in order to get the word out about either their book or their speech.