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BRX Pro Tip: Big Rocks First

May 12, 2025 by angishields

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BRX Pro Tips
BRX Pro Tip: Big Rocks First
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BRX Pro Tip: Big Rocks First

Stone Payton: Welcome back to Business RadioX Pro Tips, Lee Kantor and Stone Payton here with you. Lee, I know one of the things that you and I from time to time will say to each other or remind one of our community champions or a client, big rocks first.

Lee Kantor: Yeah, the concept of big rocks first, it’s a timing and prioritization strategy. I think it comes from Stephen Covey. I think during a talk, he brings out a jar, he brings out some rocks, some pebbles and some sand, and he asks people to fill up the jar with all the stuff. And then, invariably people put the sand in first and then the rocks don’t fit. And they keep doing this over and over and over, but no one can make it work.

Lee Kantor: But then he comes in and he puts in the big rocks first, then he puts the smaller and smaller rocks, and then finally he pours the sand in to fill the rest of the jar, and then everything fits snugly inside the jar.

Lee Kantor: And the point of that is, if you put the small stuff in first, you’re not going to have room for the big rocks. And the big rocks are what you should be prioritizing in your business.

Lee Kantor: So, if you can identify and prioritize the big rocks in your business and make sure that stuff gets done, and worry a lot less about the smaller pebbles and the sand, you are going to be more effective, you’re going to get more things done that matters that move the needle in your business, and you’re going to stay on track.

Filed Under: BRX Pro Tips, BRX Studio Partner Pro Tips

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