BRX Pro Tip: BRX as a Complement to Your Existing Business Transcript
Stone Payton: [00:00:01] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, as we are beginning to build this thing out, this idea of being a Business RadioX studio partner, what we’re beginning to realize is that it really can be a marvelous complement to your existing business. Let’s talk about that a little bit.
Lee Kantor: [00:00:21] Sure. I believe it’s a perfect complement to any professional service business in any local market, especially if you’re the challenger brand in that market. If you’re not the kind of the one with the deepest pockets, this is a very affordable way to really separate yourself from other professional service providers. One of the reasons that having a—being a Business RadioX in your local market is good is it’s demonstrating. It’s not giving lip service. It’s demonstrating that you’re a good corporate citizen. That you’re there, a force for good, helping support and celebrate the work of business in the market. And one of those—the benefits of doing that is you get to be a mega connector. This puts your Rolodex on steroids. You’re going to meet so many different people in so many different diverse parts of the economy that you never knew and are going to be able to kind of connect those people together. That is super important.
Lee Kantor: [00:01:16] Another thing, another benefit of it is this is a great tool to nurture your existing clients. What better way to say thank you to your clients than giving them an interview, and letting them tell the story, and publicize it around in the studio, and then throughout the network. Another way is to meet new clients. This is a great tool to meet existing clients. It’s a great way to explore new verticals. By being this kind of de-facto media outlet in each of those niches, it allows you to have the authority and influence in the business community that your competitors can only dream of. You’re going to be totally different. You’re going to be the only Business RadioX in town. And that is just—it should be money in the bank.
Stone Payton: [00:01:58] Well, I’ll tell you two of the things that I really like about it is they come to you, which just creates an entirely different dynamic. Also, I can remember when selling high end, you know, pretty high fee consulting services and speaking services, sometimes, it was difficult for me to live into this value system that I genuinely had and those around me genuinely had of trying to serve the entire local business ecosystem, but it was hard for me to really do a good turn for the printer, or the dry cleaner, or the local business person. But if you have your own studio, you can actually live into that value. And so, to me, that’s one of the greatest gifts is that you have a way to actually live into this value system that you say you espouse.
Lee Kantor: [00:02:47] Right, and reciprocate for all the people that are doing good deeds for you.