BRX Pro Tip: Amy Otto Story Transcript
Stone Payton: [00:00:01] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, how did you know, when did you know, when did it really click for you when you said to yourself, “Man, this thing of ours, it can really work well for business people”?
Lee Kantor: [00:00:17] The hypothesis was that I could reverse engineer shows to help a business person grow their business. And my guinea pig in this was a woman named Amy Otto. She sold Aflac. And she just started selling Aflac, and she was having a hard time doing it. But she was a good networker, she liked people, she like going out to all the chamber meetings and all the business association meetings. We had met through a B&I type networking group that we’re both a member of.
Lee Kantor: [00:00:48] And I begged her for months to be part of Business RadioX and to do a show that, at the time, was called the Atlanta Business Radio. And she said, “No, I can’t do it. Aflac tells me I have to go to these networking meetings, and that’s how I do it.” And I begged her and begged her. Finally, she relented. I said, “I’ll do everything. All you do is go to your networking meetings like you normally do, but instead of saying ‘I’m Amy with Aflac,’ say ‘I’m Amy, the co-host of Atlanta Business Radio.'”
Lee Kantor: [00:01:14] And when she did that, it was a game-changing moment. It was an epiphany for her, and it was an epiphany for me that this can work in the way that I envisioned it. She would go there, and all these people that would blow her off because she was this insurance salesperson were like, “Hey, I’d love to be a guest on your show,” or “How come you invited John, and you didn’t invite me to be a guest on the show?” And her business grew and grew to the point of — she did it for several years to the point of that’s the way that I met you.