BRX Pro Tip: Brand Ubiquity Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Studio Partner Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about how we go about delivering brand ubiquity for our clients.
Lee Kantor: [00:00:13] Now, part of the value that we provide our clients is that they get to be affiliated with our brand, and we get to share their brand in as many ways as we can kind of creatively come up with. And that’s important for the sponsor in order to see their name associated with us, and our work is very important. So, there’s ways to do it. A lot of our studio partners are doing this in a variety of ways.
Lee Kantor: [00:00:37] Some ways that we can do it – put their brand on the mic flags; we can put their brand around the studio; we can give out co-branded mugs; we can put their business card in mugs; any of our social media posts, we can add their brand to it. Your imagination is kind of the guide here. Just be creative. Anything that is around your studio, you can put your sponsors name on it and don’t be afraid to it. You can do live reads throughout different episodes. You can make certain segments sponsored by the sponsor. There’s all kinds of ways to add a sponsor into the mix of the content we create because we create so much content, and there’s so many opportunities for their brand to come along for the ride. It’s just a matter of thinking about it, charging for it, and then executing on it.
Stone Payton: [00:01:30] No, I think we’re absolute just nirvana heaven for B2B product/service placement. I mean, don’t you?
Lee Kantor: [00:01:39] Absolutely. I mean we have TVs in the room, put them on that. Put them in between segments. I mean, you can put them in a whole different whole lot of places.