BRX Pro Tip: Why We Don’t Charge for Some Shows Transcript
Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, I’m sure some folks, outside looking in, often wonder, as successful as we are, with a track record that we have, why do we still, from time to time, choose to not charge for some of the shows that we do?
Lee Kantor: [00:00:21] Well, this helps us fulfill our mission of telling the stories that traditional media ignores. So, we’re able to offer a nonprofit, or business association, or a small niche business group the opportunity to come on and tell their stories. What this does for us is that it helps us get in front of people that we wouldn’t normally have gotten in front of. And the sponsor, in this case, even if they’re not paying, the host of the show is the one that’s doing the heavy lifting and inviting the people.
Lee Kantor: [00:00:52] So, a lot of times, they know people we don’t know. And then, it helps us kind of expand our influence into areas that we wouldn’t normally have access to. So, we’ve done shows here in this studio in Spanish for Spanish-speaking groups. We’ve done it for universities. We’ve done it for the government agencies. We’ve done it for all different kinds of groups and not charge them because it’s good mojo, it’s good for the community, it’s good for everybody. And also, it lets us create that ubiquity where we are showing up in all kinds of places because we’re serving everybody that’s involved in business, and we’re creating that social proof that says we really are champions of businesses of all sizes.