BRX Pro Tip: What Do We Mean When We Say De Facto Media Outlet? Transcript
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you, Lee, we use this phrase a lot. What do we mean when we tell people de facto media outlet?
Lee Kantor: [00:00:13] This is one of the main reasons that a sponsor should host a show or even why someone should be a studio partner. When you host your own show, whether it’d be about a specific nature, or specific group of people, or if you have your own Business RadioX studio in a market, you become the safe place where people tell their story. And you’re the gathering point. You’re the hub. And then, you as the host or you as the studio partner get to be the one that has orchestrated this, that has facilitated this. So, you get all the credit.
Lee Kantor: [00:00:49] And then, if you do this over time, you literally become the de facto media outlet. You’re the place, the go-to place. You’re the place where these stories get told. And they’re happening either on your network, or they’re happening on your client’s show. Either way, by being the de facto media outlet, you have separated yourself from every competitor in the market. You’re the place. You might be a great accountant, you might be a great business coach, but you’re also the host of a show or the operator of a studio that tells the stories in that market or in that industry. And that’s valuable.
Stone Payton: [00:01:25] And you’re also the de facto person that they think about when they’re going to have somebody serve on a panel, speak at something, join some sort group. They know that you’re the person that does the bumpety-bump show. And if we’re going to do something meaningful in this community around this topic, we’re going to invite you to participate.