BRX Pro Tip: Delivering Content Transcript
Stone Payton: [00:00:00] And we are back with Business RadioX Studio Partner Pro Tips. Stone Payton and Lee Kantor here with you. Lee, in this segment, let’s talk about how to deliver content for our clients.
Lee Kantor: [00:00:13] Content is one of our superpowers. In the act of doing the interviews, obviously, that is the starting point for a lot of the content, but it is not the only place where content lives. Some of the content is the pre, during, and post-show social media engagement. That is part of the content. Part of the content is the email ask to be a guest. That’s part of the content. The actual interview that we do with our guests is another part of the content, which opens up even more content because you can take that interview and use it by itself as a podcast, you could use it by itself as a live radio broadcast, you can cut it up, you can transcribe it, it could be blog post, tweets, it could be social media. You can use chunks of it as soundtracks for video. The amount of content that we create, it’s literally months’ worth of content for every interview if you really wring out all the juice from a given interview or a given episode.