BRX Pro Tip: Guest Benefits Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I think we’ve probably invested quite a bit of time and energy describing and validating what’s in it for the studio partner, what’s in it for a client or host, but what’s in it for the guest to participate in this thing of ours?
Lee Kantor: [00:00:18] Well, the guest gets the the biggest gift of all. They get to tell their story in an authentic, uninterrupted, unscripted manner. They are never allowed to do this. The traditional media does not give them this opportunity. We are usually the only place in town that allows this to happen. So, just the content that they’re going to get, and the credibility they’re going to get to be on a radio show, and having been interviewed is tremendous value.
Lee Kantor: [00:00:48] They get, now, this content that they can share and repurpose on a variety of ways. And we’ve seen guests use their interviews in as many ways as you can imagine. I’ve seen guests use their interviews on their answering — you know, their hold music. I’ve seen them, you know, have tweets, blog posts, Facebook posts, Facebook lives. They use it as an award. It’s on their resume. How many Business RadioX photos in the studio are there? LinkedIn photo? The guests are very creative in using their interview.
Lee Kantor: [00:01:22] So, they’re getting a lot. And they’re not doing you a favor by being a guest on the show. You’re doing them a big favor, and you are giving them a big gift. And most of the time, when a person is a guest on the show, they want to reciprocate back. That’s how much they enjoyed and appreciate being a guest is they can’t wait to do something for you.
Stone Payton: [00:01:44] And I’ll just say, let them. Tell them what they can do for you. Let them do something for you because they really do genuinely feel that way. They feel that way immediately after the interview. They feel that way weeks and months down the road. So, my counsel is yes, they do feel that way. They really do want to help you. So, let them.