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Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, when we’re in the studio, we’re like, what, two feet across the table from each other. So, why the headphones? We don’t really need headphones, do we?
No, headphones aren’t really necessary to do what we do. But in terms of, actually, producing the audio that we produce, it helps a little bit in terms of letting a person know if they’re in front of the microphone or not. So, maybe you do need it for that a little bit. But the more important reason we use headphones is to eliminate distractions. We’re trying to create what we call a bubble inside this room where the only voices people here are the voices in their headphones, and then the only people they’re paying attention to are the people in this room. They’re not on their phone. They’re not reading a book. They’re not kind of doing anything other than being in the moment in this room.
And that is a critical component about why we do what we do, and the ability for us to really deliver on the value proposition of creating an atmosphere that helps accelerate, and build, and nurture relationships. The relationships are built because there are no distractions. It is my voice in their ears directly. There is no middleman. There is nothing else that’s kind of getting in the way. They’re looking me in the eye, and they’re hearing my voice kind of right into their brain. And that action is important in terms of building and accelerating the relationship.
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