sp_pro_tips_host_equals_expert.mp3 | Convert audio-to-text with Sonix

Stone Payton:
Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, so often, prospective clients will walk into a conversation with us feeling like they need to do a guru show. They want to increase their authority. They want to increase their perceived expertise. And I think it’s almost an understatement to suggest that it’s counterintuitive to them when we say, “Look, one of the best ways to establish your expertise is to be the host, ask the questions, interview others.” Help us reconcile those two different ideas.

Lee Kantor:
I think the the biggest thing, and this is — again, we see this disconnect all the time. They think, in order to be an expert, they have to have all the answers. And in our model, by being the one with the questions gives them the authority, and it gives them that credential. If you’re hosting a show about what your best prospects do, you have to be the expert because you’re the host of the show. The credential comes with just the activity. If you’re not an expert, how are you qualified to host the show? Every guest thinks you’re an expert because you’re the host of the show. They wouldn’t be part of a show, unless they thought it was valuable to them. And if you’re the host or sponsor of the show, you must be part of that ecosystem, and it’s peer to peer at that point, or even more, you’re almost seen at the higher level than them because you’ve interviewed other people in that area.

Stone Payton:
And this extends well beyond the studio. We’ve experienced it in this market over the last 12 years. We were out in the marketplace. We can actually be in a group of people from virtually any ecosystem, and we’re seen as a peer or, in many cases, even as luminaries and thought leaders in that arena. And I mean, that’s from supply chain to wealth management.

Lee Kantor:
And then being the host of the show, how many hosts have had the opportunity to speak because they were the host of the show in that space?

Stone Payton:
Oh, yeah. That’s one of the tremendous benefits of this. People who really are on a path to increase their perceived expertise and their authority, pne of the things that happens almost 100% of the time is they start getting invited to present at conferences and-

Lee Kantor:
Or emcee events.

Stone Payton:
Or emcee events, yeah.

Lee Kantor:
And then, just an aside, with me, with Dr. Fitness and the Fat Guy, after me, I was the regular. I wasn’t even the expert on the show. I was the regular person on the show. I was asked by a publisher for Dr. Fitness and the Fat Guy to publish a book about how to raise healthy active kids. So, I don’t even have any credentials in wellness other than being the sidekick on the show. And then, I was asked to be part of a book.

Stone Payton:
I know you and I are bias, and we see everything through this Business RadioX lens. But for me, the return on investment is more than enough for that one thing alone that increases your perceived expertise and your authority in the marketplace.

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