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Stone Payton:
Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we do a lot of shows out of the studio. We do a lot of shows in several states now across a lot of studios. How long should a show? And what I really mean by that is an episode. How long should an episode be?
Lee Kantor:
As long as it takes, that’s how long it should be. I am not a believer of shorter is better. I think it should be as long as it has to be. In our studio, we allow 90 minutes for an episode. Our recommendation to most people is the show should be between 30 and 60 minutes. And given, at least, 30 minutes of time to kind of breathe after the show’s over, and hang out, and let the magic happen of the interacting and the energy of the room kind of come to fruition. But I think that a show can go at any length of time. And I don’t think you should rush it. I think that people’s attention span is as long as something is compelling and interesting.
Lee Kantor:
So, if you feel like your conversation within your interviews are getting kind of circular, and you’re rehashing things that you talked about before, then it’s probably a good idea to end it. But I don’t think that you have to end the show at any specific time just because the show — there’s no time limit. That’s the beauty of this long-form medium that you don’t have to have a time limit. It can be as long as it has to be. But it’s much better to end it sooner, and leave them wanting more, and wanting them to come back on than it is to wring out every drop of it, and the guest feeling like they never have to come on again because, again, the purpose of doing these shows is to build a relationship, accelerate relationships, and you want them to want to come back on. You want them to refer guests. You want them to enjoy the experience and play longer.
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