BRX Pro Tip: Introducing Guests Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tip. Stone Payton and Lee Kantor here. In this particular segment for our interview series, Lee, we want to talk about introducing guests. Your recommendation is make it short.
Lee Kantor: [00:00:14] That’s right. Always short. The shorter, the better. This isn’t the case to read someone’s entire resume. You don’t want to read their whole bio from LinkedIn. And my favorite thing to do is ask them. Make the guests do it.
Stone Payton: [00:00:27] Absolutely. And look, you’ve got three, four, maybe five questions – if you want them, if you need them – buried in their bio that you can use throughout the show that makes that conversation compelling, interesting, relevant, and, perhaps, most importantly, really does shine the light on them. And you’re asking them stuff that they know and know well.
Lee Kantor: [00:00:48] That’s right. I’ve seen too many shows where the interviewer is just kind of rambling on and on, reading the entire bio from elementary school to their current, what their family is up to this past winter. So, I believe shorter, the better, and let it be driven by the guests.
Stone Payton: [00:01:05] So, that short introduction. And then, very quickly, get into a question and get the thing on the road.
Lee Kantor: [00:01:11] That’s right.
