BRX Pro Tip: Listening Transcript
Stone Payton: [00:00:00] Welcome to another Business RadioX Pro Tips. Today’s segment is part of our interview series. And the topic today, Lee, focuses on listening.
Lee Kantor: [00:00:10] Yeah, listening is a secret sauce of the best interviewers. It’s not a situation where you just kind of read the talking points, and then just move on to question two after you finish question one. You have to listen to the answers of the guest, and then just kind of organically go wherever the conversation takes you.
Stone Payton: [00:00:29] Well, I’ll tell you, if you do listen to answers of your prepared questions, often, it will set the foundation for non-business questions. What’s your take on that? Avoid that topic or go down that road a little bit and explore the person, not just the business?
Lee Kantor: [00:00:45] I think it’s critically important to explore non-business side of your guests because, then, you’re going to get a good, well-rounded picture of your guests. And then, your guests is going to create content that they are going to want to share.
Stone Payton: [00:01:00] All right. There you have it. Listen to the answers. Don’t be afraid. In fact, encourage and embrace the idea of going down the road of non-business questions. You’ll get some insight and genuinely be serving these folks.