BRX Pro Tip: BRX is a Calling, Not a Job Transcript
Stone Payton: [00:00:02] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, I feel this way. I know you feel this way. We say it, we see it, we feel it. But Business RadioX really is a calling. It’s not a job.
Lee Kantor: [00:00:17] Right. And this is one of the the challenges as we grow the network to make sure that the right studio partners are coming on board for the right reasons. When you start learning about Business RadioX, and you see the radio part, or you see the revenue model that’s built around it, that gets your interest. But the bottom-bottom line is that we’re here to serve the communities that we live in, that we work in, and that we’re helping the community get the word out about the important activity, the business activity that’s happening.
Lee Kantor: [00:00:48] So, when you start doing this, at first, you might kind of think of sponsors, and money, and all that stuff, and which is important. And you need that in order to have a successful Business RadioX studio. But over time, you realize the impact you’re making in the business community when you’re telling these stories about these underserved markets, these women-owned businesses, these minority-owned businesses, these veteran-owned businesses, and you’re giving them an opportunity to get the word out about the important work that they’re doing, and you just see kind of their faces when you’re giving them this chance to tell their story.
Lee Kantor: [00:01:22] No one is letting them tell their story. No one is giving them a platform to really speak passionately about what they do. And here, you are doing that. And you see that, “Hey, this is really going to help me. Hey, this is going to help me get clients. Hey, this is giving me a chance in the marketplace. I’ve been struggling. I’ve been having a hard time articulating what we do. And you allowed me to tell my story, And now, I got my story down good and I feel really good about. Now, I have content I can share.”.
Lee Kantor: [00:01:46] This work is so important. Small to midsize businesses are the lifeblood of all these communities that we serve. And somebody has to be the people that tell these stories and amplify these stories. And we are proud to be doing that kind of work. And we are hungry to find more and more people that are like us, that believe in the mission, that want to tell the stories, that want to be relevant in their community because they are the ones that are sharing the stories that matter to the communities that matter to them.