BRX Pro Tip: Partnering with Other Media Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tip. Stone Payton and Lee Kantor here with you. Lee, let’s talk about this idea of supporting and celebrating, actually, partnering with other media in your community.
Lee Kantor: [00:00:13] Right. This is something that you shouldn’t be afraid to partner with what some people might can consider competitors. Other podcasters, newspapers, blogs, radio stations, TV stations, magazines, newspapers, all those people are out there. You can look at them, on one hand, as competitors because you’re kind of vying for maybe some of the same advertising dollar, but they’re really not because they’re all doing something a little different, and you’re doing something in a way that none of them are doing the work that you do. So, I say invite them on a show. Bring on a podcaster, a business blogger, a magazine, or a newspaper, and let them talk about their work. Bring in a columnist, or an editor, or somebody like that and give them a chance to tell their story. Maybe they have a conference. Maybe they’re working on an event that you can partner up with.
Stone Payton: [00:01:05] Well, and look at the positioning that that provides for you when you are the person, you are the gracious person that has brought them into your house. You’re supporting, and celebrating them, and giving them that platform. As I’ve said for years, Lee, serve your competitors, and you won’t have any.