BRX Pro Tip: Don’t Neglect Power Partners Transcript
Stone Payton: [00:00:01] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Today, Lee, let’s talk about power partners and, specifically, don’t neglect power partners.
Lee Kantor: [00:00:13] Right. This is another area that we have a huge advantage over other business people in the market. We can be the friend to so many business groups and business associations in your community by inviting them on, by giving them a place to tell the story about their mission and their work. You are going to be networking at kind of a networking-on-steroids manner because each one of these business associations have members and have sponsors that can also be sponsors of your shows and studio.
Lee Kantor: [00:00:46] So, the more business associations and business groups you can meet and get them on the show, let them come on. After the show is over, go, “You know what? Your business group is awesome. I really want to support the work that you do. Why don’t you come back in on the show on a regular rhythm?” Maybe offer it every six months, maybe quarterly where they just come on your house show, and maybe they bring in one of their leaders, and talk about the work they’re doing. And then if that works out, maybe you expand it and offer them a series if you find that they’re really good partner and that you can really work well together.
Lee Kantor: [00:01:20] But this is an area that is underserved, and they appreciate the attention. And don’t be afraid to invite on a lot of these niche business groups. There is a business group for every underserved group out there. There’s women business groups. There’s veteran business group. There’s gay business groups, Hispanic, black. Every Asian, every community has a business group that serves their niche. You should be a friend to all of them.