BRX Pro Tip: Preparing for a Show Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk a little bit about preparing for a show. There’s some different schools of thought on this. I’ve watched you do it. Tell us, how do you think we want to approach it?
Lee Kantor: [00:00:18] My style is I do minimum preparation. I kind of get a feel for the guest based on their questions prior to the show. 15 minutes before the show, I’m looking at it usually for the first time. I’m going through their questions. I’m going through their website. I’m trying to see — going through their bio trying to see kind of threads that I might lean on during the course of the interview. I like the feeling of learning as I go. That gives me, I think, a better interview.
Lee Kantor: [00:00:47] There’s other people that like to — like we have clients that like to do extensive research. They read the book. They take notes on the book. They kind of are going back and investigating their client, going through their LinkedIn, and learning a lot about them. And that gives them comfort and confidence when they’re doing the interview. For me, I’m okay going with a little bit of chaos and not knowing and learning as I go.
Stone Payton: [00:01:14] But by the same token, on the other end of the spectrum, you can actually build in a relationship-building moment, a really fantastic touchpoint in the name of show prep, right? We’ve had our clients get together for coffee, or a phone call, or whatever to get ready for the show. So, there is value in that approach. It’s just that you and I, for our style, we prefer that more candid fresh approach.
Lee Kantor: [00:01:43] Right. Now, recommending to a client though, for their prep, relationship-building moments by building in a pre-show, pre-interview conversation to give the guest an idea of what’s going to happen, that makes perfect sense. And clients love that idea, But for us doing house shows, because we do it so frequently, I’m less inclined to invest that much time. I’d rather kind of meet the person, vet the person on the house show, rather than have a pre-meeting prior to the show, then have the show. But for a client, I highly recommend they build in as part of their process a pre-interview conversation.