BRX Pro Tip: Reasons for Not Doing This Transcript
Stone Payton: [00:00:03] And we are back with BRX Pro Tips. Stone Payton and Lee Kanter here with you. Lee, we talk almost every day, every hour about the rationale, the reasons for doing this, for working with Business RadioX, this thing of ours, but let’s look at the other side of the coin. What are some valid reasons not to do this?
Lee Kantor: [00:00:25] I wouldn’t do this if I didn’t sell a product that was worth, at least, $10,000. If my customer isn’t worth $10,000, I probably wouldn’t do this with us. I mean, I might do a podcast individually for myself, but I wouldn’t do it through Business RadioX because I don’t think the price point works well. I think, it’s an easy sell when they think they can get one sale in a year, and that pays for a year of BRX. That makes it simple. If it’s a $500 item, and they’ve got to sell a quantity of it, I don’t think we’re that great for doing that.
Lee Kantor: [00:00:59] Another reason to not do this is if you don’t care about people and serving. If you think that you’re just going to burn and churn through a list of people as clients, we’re probably not the right fit because we’re investing a lot of time in building a community and serving an ecosystem. And if you don’t have that mindset, it’s not going to work for you because we’re really looking for people who have a longer term kind of perspective of things. And if they’re looking for a quick fix, or they need money tomorrow, again, our platform probably isn’t right for them.
Stone Payton: [00:01:29] Well, I’ll tell you, I wouldn’t do this if my goal was to become a media or, specifically, a radio personality. If I really envision my headshot on a bus or a bench in the town square, and I wanted to be that local celebrity, there’s nothing improper about that pursuit, but this isn’t the right path for that at all. This thing of ours is the right path for serving a specific niche in your community, building those relationships, and celebrating and supporting people in the local business community, and doing that with the aim toward serving and growing your business. But if you want to be a radio personality, this isn’t the right thing.