BRX Pro Tip: Recurring Question Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here. The topic for today is putting into the program a consistent question that you ask in every segment. Talk about that a little bit, Lee.
Lee Kantor: [00:00:13] This is a really neat area for our underwriters and hosts, especially to create content that they can repurpose later down the road. Some of the questions I’ve seen interviewers ask are major mistakes, types of mistakes that the guest has made, recommending a book, or a resource, a blog, or some sort of informational resource. What are some of the questions you’ve seen?
Stone Payton: [00:00:37] If you let them know you’re going to ask this toward the end of the show, it helps them get a better feel for the flow of the show. Well, one of my favorites was, “Please share with us a mistake that you’ve made at some point in your career, and what you feel like you learned from it?” Oh, we got such great content from that, and we were able to to aggregate that content, and slice and dice it in so many ways. I can’t think of a better way to put together a small book as a matter of fact.
Lee Kantor: [00:01:03] That’s right. It’s a perfect vehicle to build an e-book or a traditional book. Another question I’ve seen people ask is the best piece of advice. That’s another great thing that if you do that for every single guest, at the end of even a few months, you’re going to have a great blog post at the least, and a book at the most.