BRX Pro Tip: How Smart Listeners Use the BRX Search Bar to Grow Their Business Transcript
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Stone Payton and Lee Kantor here with you, Lee, talk a little bit about how we’ve discovered smart listeners out there in the marketplace are using the search bar on the Business RadioX website to actually grow their business.
Lee Kantor: [00:00:17] Yeah. This is one of those things where it’s hiding in plain sight. On the Business RadioX website, we have a search bar. And in that search bar, you can search for people’s names. So, that’s a great thing to do. If you have a list of prospects that you’re calling on, and you just want to hear them talk, and hear what they sound like, you could just, instead of Googling them on the internet, Google them on our website, and then you can listen to interviews. A lot of people – movers and shakers in this city – have been on a variety of shows. You can hear their interviews. You can hear them kind of articulate what’s important to them, what things they like in business, what things they don’t like. You can really get good intel just by doing that.
Lee Kantor: [00:00:56] Another thing to do, especially if you’re new to the marketplace, and you don’t know who to call on, is search by topic. So, if you’re interested in Fintech firms, or CPAs, or whatever, craft brewers, you can just throw that into the search bar, and you’re going to find a bunch of people doing that kind of work. And they may be the people that are doing that kind of work, or they might be the service providers that are doing work for those type of people. So, you don’t know who you’re going to find when you do that.
Lee Kantor: [00:01:21] And, again, you’re going to hear them talk about their industry and talk about what they do in very authentic, conversational way. This is going to be long form. You’re not going to get an eight-minute interview. This is going to be 10, 15, 20 minutes of them talking about what they do and why they do it. So, you’re going to get really good information that you can, then, reach back out to them and say, “Hey, I heard from Business RadioX, and you talked about this as being a challenge. Hey, my company does this. We might be able to help you.” So, it’ll show that you did your homework. It will show that you really paid attention to things that are important to them. And now, you have an elegant way to reach out to them that’s going to stand out from every other salesperson that calls on them.