BRX Pro Tip: Studio Partner Benefits Transcript
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we’ve talked a little bit about communicating the mission. We’ve talked about the ideal profile of a studio partner, some of those traits, characteristics. But what are the benefits, man? What is in it for the studio partner to be a part of this thing of ours?
Lee Kantor: [00:00:19] I think one of the biggest benefits of being a studio partner is in a short period of time, you get to know the movers and shakers in the markets that you serve. You become kind of a key person in the ecosystem. You’re no longer a vendor. You’re no longer seen as somebody who is just taking from the community. You’re seen as a hub of the community, as someone that becomes the storyteller for the community, and that somebody that everybody wants to know because you’re the place where the stories get told, and people like to tell their stories. And by you going out there and looking for interesting guests that are doing amazing things, you’re going to attract quite a disparate group of people, and you’re going to kind of be the hub of all the networks.
Stone Payton: [00:01:13] Well, I’ll tell you everything you’re describing is why I jump out of bed every morning. I love running a studio. But let’s not dismiss or gloss over the financial opportunity. This can be a very lucrative and financially rewarding business as well. Now, I mean, you have to work it, but you can make a very comfortable living in a fun lifestyle business if you so desire.
Lee Kantor: [00:01:38] That’s right. I mean, you’re meeting the people that make these buying decisions, and you just have to convince a handful of them to spend some money in your shop, and amazing things can happen.
Stone Payton: [00:01:51] And you know, you can rest assure, what you’re promising them as far as giving them an opportunity, a platform to build relationships and generate compelling, original content, that’s going to happen. It’s going to happen every time. It works. It always works. It never doesn’t work. And that’s — you can go to the marketplace with a great deal of confidence knowing that, I think.
Lee Kantor: [00:02:12] Right. By being able to deliver conversations in-person, face-to-face meetings with people that are hard to reach for your client and do it in a way that serves the community and serves them, it’s amazing. It’s what we call it a righteous circle. It’s a win-win-win.