Welcome back to business Radioworks protip stone patently Kanter here with you Lee we talk a lot in these protests about sponsors. Clients host who in your mind would benefit the most from sponsoring a show on the business regulation network.
I think the profile of a sponsor is somebody that’s in a competitive industry. They have to meet face to face with their prospect in order to build a relationship in order to sell them something down the road that challenge your brand. You know I have an affinity for the person that’s in the challenger brand. These are the people that don’t have the money typically to run the billboards and be ubiquitous in the way that money can help you be and this person is more kind of this the grinder in the and the scrappy person that wants to to kind of outthink the big guy. And I think that if they have to meet people that are hard to reach that there’s no better way to have than having a show. I think B2B is a must. I think they have to be relationship driven. I think that they’re the ones that maybe go to networking that don’t really love networking but they know they have to be part of networking. And then our platform allows them to really leveraging networking in the best way for them.
And if you’re having a conversation with a person like this a show concept strategy session or whatever they meet all these criteria and you’re finding that it’s still is just this uphill battle then they’re just not a good fit. Nothing to get you heartbroken about and like you said they’re not competitive real let’s just go find the next one right.
Just keep moving.
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