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And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, what’s in it for the guest? Why would someone — why should someone be a guest on the Business RadioX network?
To me, this a no brainer. Anybody asked to be a guest should be a guest most of the time on any network, really. If you have a chance to tell your story to anybody, you should probably take advantage of it, unless you have so many clients and so much business that you really don’t care. But some of the reasons to be a guest are you’re going to get to create content that is in your own words with your own voice. It’s going to be authentic. It’s going to be powerful. You’ll be able to repurpose this content on a million different platforms and a million different ways. You’re not going to get a chance to do this in traditional media where they’re going to force you into a sound bite or a talking point. You’re going to have a long forum to tell the whole story. It’s going to be very conversational, be easy to do. All you have to do is kind of answer the questions that you answer every day. So, it’s an easy experience, it doesn’t require a lot of preparation, and it’s very powerful content that you can use in a variety of medium.
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