BRX Pro Tip: Build Community, Find Your Allies Transcript
Stone Payton: Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, we talk a lot about building community around here. We’ve seen it happen. It’s such a delight to watch a community blossom around the Business RadioX platform. But you’re fond of saying to truly build a community, first and foremost, you got to find your allies.
Lee Kantor: Right. You have to find the people that believe what you believe, that want to be part of the team, that want to help, you know. And these people aren’t everybody. These are your superfans, the people that are going to take action to actually contribute, that don’t just kind of smile, and just give you a like on social media. These are the people that are actually doing things. They’re referring guests. They want to be a co-host. They want to be involved. They want to help out whenever they can. These people take action. They have a lot of energy. They’re not passive kind of trolls or just participants by listening. They are taking actual steps to help.
Lee Kantor: So, you’ve got to find these passionate people that support the mission of telling the stories of local business. And identify them, be nice to them, get them involved, get them doing stuff to help in any way you can, in some ways you can do that, or ask them to be a co-host periodically, invite them to one of the events that you’re covering to participate, show them off, let them come on, do your show with a client or a trusted referral partner. Find ways to include them. The more things you help them help you, the more ways they are going to help you.
Stone Payton: Well, and I find, you know, one of the best ways in a world to make an ally or make a friend is ask a favor. Do you find that?
Lee Kantor: Absolutely. So, any way you can get them to engage and sincerely serve them and show them the value of serving, then you’ve got somebody good on your hands. So, take care of them, treat them right, and they’ll help you grow.