BRX Pro Tip: Hack to Build Community Through Your Podcast That You’re Not Doing
Stone Payton: Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, today’s topic, building community through your podcast.
Lee Kantor: Yeah. At Business RadioX, we create a ton of shows and podcasts for our clients and we show them how to leverage it. And I don’t know if the word hasn’t gotten out to the rest of the planet, but anybody who runs a podcast, I’m not seeing them do this thing that we recommend our hosts and studio operators do on a regular basis, and that’s to encourage the host to bring their guests together on a regular rhythm, whether it’s every quarter, every six months or annually in person or virtually in some sort of meet and greet Zoom call.
Lee Kantor: If you facilitate this kind of community building event on a regular basis and really make it special that they’re part of a show, they’re part of a cohort, they’re part of a select group of people that were chosen to be part of this community, then you’re going to get a better result, because those people that are part of this cohort are going to feel special, they’re going to feel happy that you took the time to connect them with other people who obviously have similar interests that they do, or else they wouldn’t be on this show. There has to be some threads that are tying them all together.
Lee Kantor: And then, you’re going to get the credit for being the one that is bringing this group together. They’re going to benefit because they’re going to find opportunities amongst themselves, and you’re going to benefit because you are going to be the facilitator of this event. And, obviously, you were the ones who curated this event.
Lee Kantor: And this is an area that I don’t think most podcasters are leveraging. They just are cranking out shows. They’re one guest after the other. And they kind of lose interest in the guest after they’ve appeared on the show.
Lee Kantor: But since we are a guest first approach or we take a guest first approach in doing this kind of work, we’re always looking for relationship building moments and ways to connect people together and bring people together. And I think that’s what separates Business RadioX from the other players out there. So, if you want to learn more about how Business RadioX fixes broken B2B podcasts, connect with us and we will try and help.
