BRX Pro Tip: Building Community in the Studio
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, we get a chance to use different venues, different platforms, different media to do much of our work. Sometimes we’ll do virtual interviews. Our core business is typically much more focused around In Studio work. Talk a little bit about building community in the studio.
Lee Kantor: [00:00:29] Yeah. This is really kind of the secret sauce of Business RadioX and in the local markets that we serve and that trade shows it’s the same premise either way that when we produce a show in a studio format, in person, face to face, we’re creating an elevated community experience. It’s unique. It’s rewarding. The client is happy. The guest is happy. Everybody is happy of having participated in this. And every show becomes a little mini networking meeting and it’s just the serendipity that happens. It’s just a magical experience in the studio.
Lee Kantor: [00:01:08] You know, because of the pandemic, we get it, we’re doing a lot more virtual and we have solutions for virtual. But it’s nowhere near as powerful as a face-to-face interaction with the headphones on and the mics on and people kind of seeing each other, seeing their body language. It’s just a very powerful experience, and that’s what kind of separates what we do, especially at the local level from pretty much every other person that’s doing work like we do.
Lee Kantor: [00:01:36] But when we’re doing these shows, we’re allowing these people to tell their story and connect with each other. We’re sharing important thought leadership. We’re connecting the other people in the room together. They’re hearing things that they didn’t know about. They’re kind of forced to listen, so they’re paying very much attention. Nobody’s phones on. Nobody has their attention divided. They have their undivided attention for a period of time.
Lee Kantor: [00:02:04] And those moments are fewer and fewer in today’s busy world. And so, when you put them in a studio, in person, face to face, we’re really one of the last places where this kind of intimate interactions can happen, and that people can really listen and learn from each other and share and really become a community unto itself.
Lee Kantor: [00:02:29] And at Business RadioX, it’s critical that if we’re truly living into what we say is important being the voice of business and the community we serve, it’s important to have that voice happen face to face, in person. And I think that the folks that do this well in our network, they kind of can create those show experiences. They build a really tight network. They build a really strong community where people want to come on. They want to participate. They want to be part of it because they’re being heard, they’re sharing stories and they get to share with the world the important work they do, and they get to build really intimate personal relationships with folks that they wouldn’t normally have seen in their day-to-day life.
Lee Kantor: [00:03:17] So, we get to be at the hub of this and we get to be the ones that are connecting the community together. We become that indispensable resource in each of the communities by being the place where these stories are told.
