BRX Pro Tip: Better Show Hosting – Building Rapport
Stone Payton: [00:00:00] Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, under the heading of Better Hosting Mechanics, let’s talk a little bit about that all-important activity of building rapport.
Lee Kantor: [00:00:17] Yeah. I think that a lot of beginner hosts don’t spend enough time on this part of being a good host. I think a lot of beginner hosts focus more on researching their guests and the facts associated with whatever the guest is doing, and they’re not kind of working on some of the hosting mechanics that are built more around the emotions and the feelings that we want our guests to feel from having participated in the interview. And I think it’s worth spending some time to learn and research how to be a good human being host rather than a, you know, fact-finding host.
Lee Kantor: [00:01:03] So, in our case at Business RadioX, we always wanted our guests to feel supported and celebrated. That’s kind of our agenda going in. We want to put a spotlight on their work and let them know that we appreciate what they’re doing.
Lee Kantor: [00:01:18] So, everything we’re trying to do is we’re trying to make our guests feel comfortable. We try and make them feel important. And by the end of the interview, we want them to feel heard and appreciated.
Lee Kantor: [00:01:30] Since our objective is to build, nurture and accelerate relationships with our guests and to kind of bond our guests with ourselves or our sponsor, we attack this differently. So, we’re not trying to kind of – we’re not investigative reporters. We’re not trying to find a scandal. We want the guests to feel heard and we don’t want them to be embarrassed. We want them to create a piece of content they’re proud of that they’ll share. Those are kind of our objectives going in. And everything we’re doing as a host is to try to elicit that type of emotion from our guests back to us. So, it’s important for us to have our guests feel good about us, and we want our guests to create a piece of content that they’re proud of and that they’re going to happily share.
Lee Kantor: [00:02:20] So, that’s our lens going in. And because of that, we’re able to build a rapport with our guests fast. We have to do it fast and make them feel comfortable as quickly as possible to get out of their own head, to be able to articulate their message clearly and effectively. And everything we’re doing is to help them do that all along the way. If they stumble, we’re there to help them. We don’t want them to sound like they don’t know what they’re talking about. If we ask them a question that they don’t quickly know the answer to, we have to come back behind and kind of rescue them and reframe the question so they can answer it.
Lee Kantor: [00:02:58] So, we’re there to kind of make them look good. And we’re not there to embarrass them. And that’s the difference between how we do an interview as opposed to how, you know, an investigative reporter would do an interview. We’re a safe place for our guests. We are not, you know, kind of digging for skeletons in their closet.
