BRX Pro Tip: The BRX Network was Built by an Introvert Transcript
Stone Payton: [00:00:02] Welcome back to BRX Pro Tips. Lee Kantor, Stone Payton here with you. Lee, something a lot of people probably don’t realize or recognize, but the Business RadioX network was actually built by an introvert.
Lee Kantor: [00:00:15] Right. Me being the founder of Business RadioX, I am a hyper introvert. I think I’m very far on the spectrum of introvert. And because of that, I did not like to go to networking meetings. I did not like to go out and meet lots of people. And that was difficult for me early in my career, because it’s hard to drum up business when you’re not going to the place where business people are hanging out. So, that’s where this kind of the genesis of the whole Business RadioX radio show and using a radio show to leverage the community and to serve people and to bring them into me.
Lee Kantor: [00:00:53] So, that’s where it all came about. And it started, because I did not want to go out and meet the people. So, what I did was I found somebody that did like to do that. I offered her the opportunity to be a co-host with me. And when she goes out to the chamber meetings and the networking meetings, she no longer said, “Hey, I’m Amy with this insurance company.” She said, “Hey, I’m Amy, I’m the co-host of Atlanta Business Radio. Would you like to be a guest?”
Lee Kantor: [00:01:19] And when that happened, she was bringing in the guests into the studio. I was being a co-host. I was, you know, doing the engineering and producing of the show. And then, I was slowly picking off some of those guests to host their own show. And that’s what kind of laid the foundation for the whole network. Because you came along as a guest, you saw that it was successful. And then, together, we realized that we can do this and we can kind of put this in communities all around the country and help the introvert, who doesn’t want to go out to networking meetings, have a vehicle that can help them be a mega connector and grow their network.
