BRX Pro Tip: Why Business Brokers Should be BRX Studio Partners Transcript
Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk about specifically why business brokers should become Business RadioX studio partners.
Lee Kantor: [00:00:13] Yeah, business brokers are kind of a unique group because they are looking for businesses to buy, and they are looking for businesses to sell. So, they really have to be kind of have their ear to the ground when it comes to all kinds of business activity. And they also work with a lot of trusted advisors, like lawyers, and accountants, and people like that, and wealth management companies. So, they have to know a whole lot of people, and they have to be able to reciprocate to a whole lot of people.
Lee Kantor: [00:00:42] So, by being a Business RadioX studio partner, first, you have a great vehicle to reciprocate when it comes to doing a solid for any of those trusted advisors. Even though you might not be able to refer business to them as often as they refer business to you, you now have a vehicle that can give them a lot of credibility and authority by having them be a guest on one of your shows. And especially if you create shows around whatever is important to them, that’s even better.
Lee Kantor: [00:01:08] Another reason is that you get to become a mega connector. You’re going to be meeting people in all kinds of industry. So, you’re going to be able to match make in lots of different ways, in ways that you can’t even imagine until you start doing this for a few months. And then, what better way to know what businesses are getting ready or on the brink of being ready to sell than interviewing them in the studio?
Stone Payton: [00:01:29] That piece right there is huge. I call it first look. But sniffing out these opportunities is really one of the biggest challenges in that whole—even M&A investment bankers with really large organizations that serve middle market and larger markets sniffing out these deals. But also, at the smaller into the market, that is huge getting that. You’ve got a platform here that is just uniquely built for getting first look
Lee Kantor: [00:01:56] Yeah. That’s why I highly recommend if you’re a business broker and want to stand out from the other business brokers in your market, then become a Business RadioX studio partner and dominate your local market.