BRX Pro Tip: What to do When Business is Slow Transcript
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton, Lee Kantor here with you. Today, Lee, I want to talk a little bit about what to do as a studio partner when business is slow. You’ve got some specific ideas.
Lee Kantor: [00:00:13] Yeah, I think it’s important to always have things kind of ready to go in order to do this activity. And when things are slow, these are good things, good activities to be doing. One of the most important things that should be done all the time, but especially when things are slow, are to capture testimonials from happy clients. To me, you can’t have enough testimonials and we should have so many happy clients. And that doesn’t have to be for clients that are paying you, it could be guests that are on the show.
Lee Kantor: [00:00:41] But anybody saying anything nice about what a good experience that they’ve had or how successful that having a show with us has made them, capturing that and documenting that, whether it’s through video, audio or in text is helpful, and everybody benefits from that. Another activity that might open up referral opportunities for you just by asking is to ask for more interesting guests, you know, go up to your list or people you know and say, “Hey, do you know anybody that’s doing anything interesting?” Always asking for interesting guests is a great way to book more guests and to get in front of people in a non-salesy elegant way.
Lee Kantor: [00:01:23] A third thing to do that you should be always doing is just meeting with your PR companies and marketing firms just to let them know what you’re up to, letting them know some of the services you have to offer. And that can help you build relationships and open doors that might be there that you just not top of mind yet. And then, always something that you can be doing when things are slow or just rekindle past relationships that you’ve had, guests that have come on previously, clients you’ve had a long time ago, invite them back on the show. Anybody that said no to you in the past, we have the perfect platform to rekindle relationships, so leverage it.
Stone Payton: [00:02:03] So, you know, my two favorites are just thinking through some show concepts and some show titles that you might want to lean on during your show concept meetings. And then, also just take meetings. You know, people reach out to us all the time that want to talk about collaborating or they’re interested in coming to work for you. So, take meetings and kind of work on some material that will facilitate your show concept meeting.
