BRX Pro Tip: 3 Benefits of Making Your Client Famous
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, today’s topic, three benefits of making your client famous.
Lee Kantor: [00:00:11] Yeah. This is one of the things that is a point of differentiation between what we do at Business RadioX and what most other people in the media are doing. Most people in the media tend to do this because they want to be famous. They want to be the one whose face is on a billboard or on a bus.
Lee Kantor: [00:00:28] In our world, most of the people that are doing the work that we do is – our goal is to make our clients famous, to make our clients’ ability to get new clients. That’s a priority for us. So everything we’re doing is kind of to be the wingman or wing person for our clients in order to help them achieve the goal that they’re trying to achieve.
Lee Kantor: [00:00:49] So, some of the benefits of making your clients famous are, number one, they’re going to want to reciprocate back to you to thank you for what you did. There is that level of generosity is unusual and it’ll help you stand out. Number two is they’re more likely to share the message that you’re using to make them famous so that you get to come along for the ride. And, that’s one of the benefits that our clients and our studio partners realize pretty quickly, that when they are co-hosting a show or they are producing a show on behalf of a client, their brand gets to come along for the ride. They don’t have to do anything. They get the credential, they get the authority. They get the influence just by being the person that’s helping the other person out.
Lee Kantor: [00:01:32] So, it’s one of those counter-intuitive things that you don’t have to shout from the rooftops who you are. Just by sharing other people’s stories, just by helping your client become famous, you are coming along for the ride. You don’t have to say a word. And then, finally, you get that reputation in the industry of being that good, generous, good corporate citizen who genuinely cares about the whole ecosystem rather than a transactional-minded taker who only cares about themselves. Everything you’re doing is demonstrating that the value that you’re putting on the entire ecosystem and you’re holding up everybody.
Lee Kantor: [00:02:14] So, by holding up everybody, you get to be kind of that common thread, that point of that hub where you’re at the center of this ecosystem that’s important to you and you’re actually demonstrating the behavior of somebody who cares. And that, by helping your clients become famous, you get to become famous too without saying a word.
