Co-Marketing Co-Branding Transcript
Stone Payton: [00:00:01] Welcome back to BRX Pro Tips. Stone Payton, Lee Kantor here with you. Lee, I have become really enamored with this whole idea of collaborating, co-marketing, and co-branding. What have you learned, what are your observations about that approach to go into market?
Lee Kantor: [00:00:19] Yeah, I think this is a really important part of any studio partners business and even some of your clients in the shows that are being sponsored, part of their business. If they can find complementary businesses to co-brand with their co-market worth, it makes everybody’s job a lot easier. And when you’re coming at it from being the media, you have a lot of assets to offer and it should be pretty easy to find complementary businesses that want to partner with you. I know that here in town, we partnered with the ATDC, we partnered with Sandy Springs Innovation Center, we partnered with Georgia State University.
Lee Kantor: [00:00:57] There’s lots of places that we can go to partner and to elevate our brand and elevate our brand ubiquity in the market, because everybody wants the media to show up at events. Everybody wants to be interviewed by the media. So, it’s easy to use that in that manner. And it’s also important for you to share to your clients and your sponsors that, “Hey, there are the media, too, and they can use their brand to build relationships with these complementary businesses that can help them in their niche, whatever industry that they serve.” So, co-branding and co-marketing is a great way, an inexpensive way to expand your brand in your market.
Stone Payton: [00:01:37] And my counsel on this is basically take the meeting, even if someone at initial blush doesn’t look like they would be a good prospect for you, they may very well be good in this regard. Take the meeting, you’ll learn something. It’ll stimulate your thinking. It might really work out for you. So, take the meeting.
