BRX Pro Tip: Complementing Your Existing Business Transcript
Stone Payton: [00:00:01] And we are back with BRX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, let’s talk about being a studio partner from the perspective of using this platform, using this idea of being a local studio partner to complement your existing professional services business.
Lee Kantor: [00:00:21] Right. And even ideally, you can expand beyond professional service business. If you have a franchise around payroll or a franchise that’s a maybe a BNI or kind of networking business, any type of franchise that sells to business people, being also in the Business RadioX business helps you have a tool at your disposal that will let you meet all of the players in your ecosystem in an elegant non-salesy way, and you get to position yourself as an authority and influencer in your business community. What better way to serve that ecosystem and meet all these important people to you than having a Business Radiox studio, a Business RadioX show that spotlights them all. And guess what? It’s brought to you by blah, blah, blah payroll service, or your networking group, or whatever franchise that you happen to be running.
Stone Payton: [00:01:15] And you’re able to do all this in an elegant non-salesy way that, for me, the positioning is just such an important piece of this. It really sets you up as that good corporate citizen that is genuinely contributing to the well-being of the business community in general.
Lee Kantor: [00:01:34] Right. And you are now the only person in town that also does a radio show that supports and celebrates the business in your community. Who else are they’re going to turn to when it’s time to buy that kind of service?
