BRX Pro Tip: How I Connect People I Know
Stone Payton: [00:00:00] And we are back with Business RadioX Pro Tips. Stone Payton and Lee Kantor here with you. Lee, how do you go about connecting people to each other?
Lee Kantor: [00:00:10] Yeah. This is something that’s super important, especially in our business, because in our business, we meet so many people and we build relationships so fast with so many different people. It’s important when you do find the opportunity to connect to the people together, to have a system that you can easily make that connection in a simple way that helps each of them get to know each other and it gets you out of the middle of it as quickly as possible.
Lee Kantor: [00:00:34] So, the way that I write an email when I’m connecting two people is this, in the subject line, I write their names, “Bob meet Sue. Sue meet Bob.” And that’s all the subject line is. And then, within the email, I write, “I think you two would benefit from knowing one another.” And then, I put, “Bob – Sue Smith is the executive director of ABC Company.” And then, I say, “Sue, Bob Jones is the CEO of XYZ Company.” And I highlight their name and I connect their name to their LinkedIn page. And then, I highlight their company and I hyperlink their company to their company’s website, usually their about page. And then, I close the note with, “I hope you two connect.”
Lee Kantor: [00:01:21] And that’s it. And I keep it short and simple and then it’s up to them to do the rest.
