BRX Pro Tip: Invest More in Creating Content than Advertising
Stone Payton: Welcome back to Business RadioX Pro Tips. Lee Kantor and Stone Payton here with you. Lee, you know, when we’re in business, so many of our listeners, and of course we are, you have to be thoughtful about where you invest your resources, and your counsel, our counsel, in most situations is to invest more in creating content over advertising. Yeah?
Lee Kantor: Absolutely. This is a tip that I heard from one of my favorite authors, Ryan Holiday, and he says – his recommendation is to invest more of your marketing dollars in creating content rather than advertising. He says that even if advertising has a better ROI, which is debatable, he feels better creating more content that’s a value and that serves as a community rather than just pushing out ads that try to sell somebody something.
Lee Kantor: And, I couldn’t agree more with this. I mean, this is why we do these tips. I would feel a lot better sharing information and knowledge that I’m getting with my community rather than running an ad that says, “You know, hey, buy my stuff.” I think over the long run, you’re going to be much better served by having a portfolio of content that shows how smart you are and how passionate you are and how you serve your community rather than have a portfolio of ads that are saying, you know, you should buy this or you should buy that.
Lee Kantor: So, I think that it is a much better use of your marketing dollars to invest in your own content that you’re creating for your own personal brand and the brand of the business that you’re working on rather than just running ads and hoping that somebody interacts with them.
